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Posted August 05, 2025
Burson

Vice President - Strategy

Burson
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $75,000 to $180,000 Annually

Who We Are


Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Burson is looking for a Vice President, Strategy to join our team. This person will be highly collaborative, working effectively and efficiently with all functions within the agency and with our clients. The VP will be a highly engaged advisor and influencer across industry sectors, with extensive experience in insights methodology, blending trends and culture into meaningful PR strategies.

 WHAT YOU’LL DO:  

  • Leadership of integrated teams to create and implement flawless execution plans informed by strategic vision.
  • Responsible for all strategic planning for a limited number of clients. Managing account engagements independently, with minimal guidance.
  • Leads the strategic process, from start to finish.
  • Leads engagement with confidence and commitment to high quality, data-driven strategic brand recommendations, tactical plans and programs.
  • Focuses on the strategic vision driving the detailed execution and performance evaluation.
  • Ensures that plans are strategically sound, and accurately address interesting insights and opportunities informed by research/ analytics findings.
  • Mentors junior Strategy team staff, with some managerial/supervisory responsibility guiding planning resources, including the assignment of strategic planning staff.
  • Responsible for identifying opportunities to expand existing client engagements and net new business opportunities in partnership with integrated teams.
  • Contributes to sharing best practice, case studies and thought leadership internally and externally at Burson.
  • Responsible for reviewing, approving draft scopes, allocations and comparison against actuals.  

EXPERIENCE THAT CONTRIBUTES TO SUCCESS:  

  • Approximately 12 years of experience specifically in a Strategic position with at least 6 years of that experience in an agency setting.
  • Research and strategy tool capabilities such as Global Web Index, Brandwatch, Morning Consult, Mintel.
  • Qualitative and Quantitative research capabilities including conducting interviews, survey design and focus groups.
  • Must be socially curious and culturally aware of new and existing trends.
  • Experience using AI as a strategic resource and be aware of the opportunities it can create.
  • Demonstrated ability to lead clients independently.
  • Strong team management and mentorship of junior staff.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/pub... base salary for this position at the time of this posting may range between:

$75,000—$180,000 USD

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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