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Posted August 07, 2025
Baidu USA

Digital Content & Operations Marketing Specialist - AI Mobile App

Baidu USA
Mountain View, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $30 to $35 Annually

Digital Content & Operations Marketing Specialist - AI Mobile App (Contractor)

Job Title: Digital Content & Operations Marketing Specialist - AI Mobile App (Contractor)

Location: Mountain View, California

Job Type: Full time, Contractor , On-site (4 days/week)

What You Will Do:

  • Proficiency in written and spoken Mandarin is a must-have skillset
  • Lead the localized operations and digital marketing of Millions of DAU AI app and other emerging AI-powered consumer products
  • Stay on top of Gen Z culture and viral trends across TikTok, Instagram, Discord, Reddit, and beyond
  • Own and execute end-to-end content and social media operations, including campaign planning, copywriting, design briefing, and performance analysis
  • Propose and design in-app content ideas with strong local aesthetic sensitivity and creative instincts
  • Collaborate with cross-functional teams to explore innovative AI product growth and engagement strategies
  • Organize community-based activities such as college events, challenge campaigns, and digital activations
  • Identify and manage partnerships with KOLs/KOCs to amplify reach and cultural resonance
  • Drive fast-paced iteration and experimentation to improve user engagement, retention, and viral loops
  • Support new AI product launches and iterate 0→1 growth operations

Preferred Qualifications:

  • Deep familiarity with Gen Z internet culture and digital marketing across North America
  • Strong visual and design sense; able to communicate effectively with designers or independently create mockups
  • Experience in social media marketing, creator/influencer partnerships, or content operations
  • Has a strong, proven success case in past digital marketing campaigns
  • Proactive, resourceful, and comfortable operating in ambiguity
  • Able to analyze campaign performance and user behavior to inform creative decisions

Culture Fit:

  • Mission-Driven: You want to build culturally impactful products with cutting-edge AI
  • Self-Starter: You find opportunities, solve problems, and get things done without waiting for direction
  • Lifelong Learner: You're curious and always growing—creatively, strategically, and technically
  • Team Player: You thrive in fast-moving teams, collaborate openly, and love building things together

Perks: We offer great benefits, including free yummy lunch and dinner every day!

Hourly rate range: $30-$35, negotiable