Senior Manager - Influencer

Senior Manager - InfluencerRemote jobDescription

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

The Senior Manager – Influencer will build and own Hard Rock Digital’s influencer program from the ground up. This role is responsible for standing up the end-to-end creator engine—strategy, sourcing, contracting, briefing, content review, coordination for paid amplification, measurement, and continuous optimization. With a focus on performance, brand safety, and compliance, you’ll design a scalable program that drives engagement and retention while elevating Hard Rock Digital’s presence with creators who authentically reach our target audiences. You will partner closely with our Influencer Agency, Legal/Compliance, Integrated Marketing, Social Media, and Paid Media, to ensure every activation meets regulatory requirements and business goals.

The ideal candidate blends zero-to-one builder mentality with deep influencer expertise in regulated industries, is data-driven, and is comfortable rolling up their sleeves to establish processes and drive results.

Key Responsibilities:

• Program Strategy & Launch: Help define the influencer vision, operating model, and playbooks for Hard Rock Digital.
• Creator Sourcing & Partnerships: Work with our Influencer Agency to identify, vet, and onboard creators (macro, micro, nano) across TikTok, YouTube, Instagram, Twitch, and emerging platforms.
• Compliance, Governance & Brand Safety: Build approval workflows that satisfy platform policies, responsible gaming messaging, and state-by-state regulations; maintain accurate disclosures and content archives.
• Campaign Execution: Own briefs, content calendars, review cycles, coordinate whitelisting/creator-licensing, and go-live QA to ensure flawless execution.
• Measurement & Attribution: Partner with the Influencer Agency to have deep insights into on-platform performance Analytics, and work with Paid Social to understand what’s performing for that team.
• Budgeting: Own influencer spend, pacing, and investment mix; optimize toward efficiency and business impact.
• Creative Direction & Content Quality: Guide creators toward on-brand, high-performing content, formats, and CTAs; balancing paid and organic needs.
• Risk & Issues Management: Establish monitoring, escalation paths, and crisis protocols; proactively manage brand reputation and creator conduct.

Requirements

What are we looking for?

• 5+ years of experience in influencer/creator marketing, ideally with 2+ years in regulated industries or adjacent high-compliance environments.
• Proven zero-to-one builder who has launched and scaled influencer programs, including setting strategy, processes, and tooling.
• Demonstrated success in hitting performance targets while maintaining strict compliance and brand safety.
• Deep knowledge of creator ecosystems, platform dynamics, paid whitelisting, dark posting, and usage/licensing.
• Strong analytical mindset, used to continually refine content development.
• Excellent project management skills; able to manage multiple creators and campaigns in a fast-paced environment.
• Skilled negotiator and communicator with experience in contracts, usage rights, talent relations, and senior-level stakeholder updates.
• Collaborative leader with experience managing agencies; known for clear SOPs and operational rigor.
• Detail-oriented and proactive, with a strong sense of accountability, quality, and compliance discipline (responsible messaging, recordkeeping, etc.).
• Passion for creators and social culture, with a test-and-learn mindset and the agility to adapt as platforms and regulations evolve.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Flexible work from home or office hours
• Startup culture backed by a secure, global brand
• Opportunity help shape the future strategy of the Casino Product

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal

opportunities employer)