Contractor, Farm & Food Business Social Media Manager

Contractor, Farm & Food Business Social Media Manager

About Good Roots

Good Roots is a national professional services firm dedicated to helping farm and food businesses build strong financial, management, and marketing foundations. We support entrepreneurs in creating sustainable, profitable enterprises that contribute to a more regenerative and resilient food system.

We work with hundreds of farm and food businesses across the United States to help them build a new kind of food system – one that is healthier for people, better for the environment, socially responsible, and strengthens local communities.

After establishing our firm over the last 15 years we are seeking to further expand our ability to positively impact the agricultural and food systems. This means growing our team significantly. If you are looking for a career in professional services and want to work alongside an eclectic group of passionate farm and food enthusiasts, then please apply!

What is Friends of Good Roots?

Friends of Good Roots is the name of our contractor program. We utilize contractors to help enrich and expand the services and expertise we can offer clients, allowing for us to be responsive and nimble to their changing needs.

If you have poked around, agree with our values and have the knowledge and skills we are looking for we would love for you to toss your hat in the ring for consideration.
We'll want to see links or examples to your work and your stated weekly bandwidth called out in your cover letter.

We also strongly encourage you to include one solid farming or food pun or a brief explanation of your favorite tomato variety.

Timeline

Sept 18: After review we will request to meet to make sure we are aligned before extending an contractor agreement.

October 6: Availability begins, first project start TBD.

We look forward to getting to know you!

What is in it for you:

• Projects are brought to you, we'll help you get your plate full.
• Part of a community to lean on
• • Paid orientation before starting your first project
  • SWAG
  • Access to our Slack community, it's a lively one where you can nerd out about everything from sourdough starters to organizing a chart of accounts, trends in typography and everything in between.
  • Collaboration; you're not alone, there will always be Good Roots employees alongside you to lead and execute on projects with.
• Easy to get paid, no invoicing to hassle with. Payment is based on billable time (or-pre approved non-billable time) tracked in our project management system.
• Quarterly touch points to always maintain clear boundaries and availability.

About the role

Provide the following within the context of project with our farm and food business clients:

• Creates social media plans with responsibility for social ROI optimization
• Creates content strategies including feed posts, Stories, and Reels that drive engagement and sales
• Manages day-to-day community engagement across clients social channels, responding to comments, DMs, and user-generated content in brand voice
• Analyzes social platform performance metrics including reach, impressions, engagement rates, story completion rates, and social commerce conversions
• Monitors social media algorithms and adjusts content strategy based on platform changes and performance data
• Translates social media data into actionable recommendations for future campaigns, creator partnerships, and platform investments
• Stays current on social media trends, platform updates, and industry conversations

Wages

• $37.50-$45.00/hr for all billable time logged. (1099 position)

Good Roots has an internal pay structure based on role, skills and experience to provide for equity amongst all employees and contractor roles. We do not negotiate salaries outside what is listed.