Director of Influence

📍 Location: Work from anywhere in the world. Fully remote.

💰 Compensation: ~ $70,000 - $80,000 + up to $2,500/month to fund unforgettable experiences

📆 Timing: 1 year contract

The Role

We’re not looking for a traditional social media manager. We’re building an outdoor adventure creator.

Popfly is giving the right person the opportunity of a lifetime: to create, travel, and build a social presence that is equal parts aspirational and insightful.

You’ll be our on-the-ground storyteller, creating content that speaks directly to our Popfly audience—brand marketers, social strategists, and adventure creators. You’ll showcase how to create impactful content, explore new places and how to balance it all. If you’ve ever dreamed of working from a beach in Costa Rica, a treehouse in Oregon, or a yurt in Maine, while building something that matters, this is for you.

The Challenge

We believe this role will change how brands view social media careers.

Most brands hire a social media person, give them little to no budget, and expect them to chase loose ends. That’s not how Popfly operates.

The person running our socials won’t be in an office posting old school static graphics and trying to prove the power of social media. Your work will be creative, fun and energizing—but it will be work. A lot of it.

We’re giving you the opportunity to not only live the life you’ve dreamed of but to work hard and build your career, too. This is not a part-time job—but would you even want it to be?

Social media work is important work. We’re not just going to post on LinkedIn about why brands should take social media more seriously—we’re going to actually do it. Social strategy is brand strategy. And at Popfly, we’re setting the standard for how social media should truly be viewed and leveraged.

What You’ll Do

• Be the central personality and the driving creative force behind Popfly’s social channels.
• Create high-impact content that drives engagement, and conversations.
• Engage with our community —responding to comments and DMs daily plus joining industry conversations.
• Host brand and creator meetups to build relationships and drive engagement.
• Speak alongside our founder about how social media management should actually be done.
• Actively study trends, audience behavior, and the algorithms to optimize growth.
• Collaborate with Popfly’s team to align content with our mission and initiatives.

Who You Are

• A natural creator—you instinctively capture content as part of your everyday.
• A student of the game—you see social media as something to master, not just use.
• A compelling storyteller—you turn moments into content people want to watch.
• A trend and culture strategist—you live and breathe social so trends become second nature
• An independent executor—you take ideas and bring them to life, no hand-holding required.
• A risk-taker—you’re willing to try unconventional ideas to see what works.
• An engaging and personable friend—you know how to build a community that’s truly connected.
• An ambitious idealist—you don’t just want to run a social account, you want to build something bigger.
• An experienced outdoor adventurer – must have experience working with outdoor or travel companies either on the brand side or creator side

Roles & Responsibilities

• Content creation and video editing—you shoot, cut, and deliver top-tier content.
• Taking epic adventures—throughout the United States and beyond.
• Growing Popfly’s social—learning firsthand what it takes to build a creator driven business.
• Publishing content and engaging our audience– connecting with fellow creators, and continuously learning what works.
• Collaborating across the team– you can work from anywhere but will be expected to join multiple weekly meetings around your adventures.

Benefits & Perks

• Elite mentorship—Guidance from globally recognized creative and marketing leaders who have led strategy for world-renowned brands.
• Work directly with leadership—collaborate closely with team leads and work directly with our Founder.
• Top-tier gear & software—access to the best video editing software, high-end camera gear, and a high-caliber Mac to set the standard for content quality.
• Autonomy with accountability—we’ll have regular check-ins and strategy meetings, but your success is measured by output, impact, and results—not by clocking in. You’ll work with full creative ownership and a fast-paced, high-performance mindset.
• Flexible health benefits—a customizable health plan that fits your needs, wherever you are in the world.
• Travel & experience fund—up to $2,500 per month to invest in unforgettable adventures and content opportunities.

Closing: Why This Is Different

Most brands hire someone to “manage” social media. We’re hiring someone to be the face of it.

We’re not just asking you to post content—we’re giving you the freedom, resources, and platform to build a true influential presence in the creator economy.

You’ll be paid to create, travel, and grow a platform that resonates.

You’ll be part of an elite team shaping the future of brand and creator collaborations.

But because this role is as much a lifestyle as it is a job, it needs to be something you’d absolutely love to do.

If this sounds like your dream job, let’s talk.