Vice President of Marketing

Vice President of Marketing

Marketing - howell, New Jersey

Location: Austin, TX or Howell, NJ
Department: Marketing

Reports To: Executive Leadership

Job Type: This is a full-time, onsite position based in either Howell, NJ or Austin, TX. This position can have some hybrid flexibility which can be discussed during the interview process.

Hours: 9:00 AM – 5:00 PM (EST or CST)
Travel: 10%. All travel will be limited to locations within the U.S (Howell, NJ or Austin, TX) and potentially the Dominican Republic.

About Chai Vision:

Chai Vision is a fast-growing e-commerce company managing a dynamic portfolio of direct-to-consumer (DTC) brands across high-impact categories, including fitness and wellness, kids and toys, home furniture, pet care, camping, and supplements. With a strong presence on platforms such as Shopify, Amazon, and TikTok Shop, we’re scaling rapidly through a data-driven, community-first approach and an unrelenting focus on product-market fit.

We're building a team of entrepreneurial leaders united by a shared mission: to scale our 8-figure brands while fostering vibrant, engaged communities. We're not just growing businesses—we're building communities. As Vice President of Marketing, you'll play a pivotal role in shaping how we connect with people, tell our story, and build lasting community impact at scale.

Role Summary:

The Vice President of Marketing will be responsible for shaping and executing the marketing strategy across Chai Vision’s diverse portfolio of direct-to-consumer brands. This is a cross-functional leadership role spanning growth, brand, digital commerce, and creative. You will manage the four core marketing teams (Growth, Brand, Shopify, and Creative), guiding them toward a shared vision of revenue growth, customer loyalty, and brand love.

You’ll unify messaging across platforms and lead scalable, data-driven campaigns that accelerate performance across Shopify, Amazon, TikTok Shop, and other key channels. This role requires a strong background in omnichannel strategy and the ability to execute with precision in a fast-paced, results-driven environment.

The position reports directly to the executive leadership team and plays a key role in company-wide strategy, annual planning, and performance execution. The ideal candidate is both a strategic visionary and a hands-on implementer—capable of leading high-performing teams, optimizing resources, and delivering breakthrough marketing outcomes at scale.

Key Responsibilities:

Strategic Leadership & Brand Growth

• Owns the Vision: Sets and drives clear, compelling brand direction across all current and future brands.
  
  
• Set the long-term marketing vision and translate company objectives into actionable strategies across brands and platforms.
  
  
• Define brand architecture, positioning, and messaging frameworks to unify our growing portfolio.
  
  
• Drive integration and collaboration across marketing, sales, operations, and product teams.
  
  
• Identify category trends, consumer behavior shifts, and competitor threats to unlock new market opportunities.
  
  
• Cross-functional collaboration with Department heads in Product Dev, Sales,and Ops.
  
  
• Feedback loop to Product dev team on surveys feedback and new innovation based on market research.
  
  
• Brings proactive ideas to ownership and takes full responsibility for execution.
  
  
• Own the go-to-market strategy, creating demand beyond Amazon search. For any product we launch, you will develop a GTM plan to drive sales across our brands.
  
  

Performance & Digital Strategy

• Own the digital strategy across paid, owned, and earned media with a full-funnel performance lens across Meta, Google, YouTube, TikTok Shop, affiliate, email, and SMS.
  
  
• Manage performance marketing KPIs in collaboration with the Head of Growth.
  
  
• Drive content strategy, influencer programs, PR, organic social, and brand storytelling through the Head of Brand.
  
  
• Guide SEO, CRO, promotional calendar strategy, and on-site merchandising through the Interim VP of Shopify.
  
  
• Champion full-funnel optimization and creative testing to improve acquisition and conversion.
  
  
• Partner with the Creative Director to ensure production of high-quality, conversion-focused creative assets.
  
  

Revenue, Retention & Customer Insights

• Partner cross-functionally with sales, merchandising, and operations to support launches, promotions, and margin-sensitive growth.
  
  
• Champion a customer-first mindset through segmentation, lead acquisition strategies, and loyalty initiatives.
  
  
• Improve lead acquisition, funnel efficiency, and conversion rates via strategic media planning, site optimization, and creative testing.
  
  
• Oversee brand communications, influencer marketing, and PR to maintain a positive public presence.
  
  
• Partner with the Creative Director to ensure high-impact content, storytelling, and creative execution.
  
  

Data, Tooling & Operational Excellence

• Set clear marketing KPIs across teams and standardize attribution, forecasting, and pacing models.
  
  
• Guide integration and optimization of key tools and analytics platforms (e.g., Northbeam, Triple Whale, GA4, Shopify).
  
  
• Implement systems and dashboards that empower data-backed decision-making across all levels of the department.
  
  
• Ensure alignment between reporting cadence, team accountability, and budget ownership.
  
  

Team Leadership & Development

• Lead and possibly re-structure the core marketing divisions, starting with: Growth, Brand, Shopify, and Creative, with a focus on alignment.
  
  You will lead our specialized divisions, each run by a functional department head and supported by specialized team members:
  
  1. Growth:
  
  Lead: Head of Growth
  
  Primary Focus: Meta & Google Ads, YouTube advertising, Affiliate marketing, Email/SMS strategy, Funnel testing, Campaign pacing, CAC/LTV optimization
  
  Team Includes: Media buyers, performance analysts, affiliate agency, email/SMS agency, and paid media partners
  
  

2. Brand:

Lead: Head of Brand

Primary Focus: Organic social media, Public relations, Influencer programs, Community management, Ambassador strategy, Content strategy

Team Includes: Head of Social, community managers, influencer coordinators, PR agency, and content creators

3. Shopify:

Lead: Head of Shopify

Primary Focus: UX/CRO, SEO, Site speed & performance, Promotional calendar execution, PDP optimization

Team Includes: Head of CRO, merchandising manager, QA leads, developers, SEO agency, and web administrator

4. Creative:

Lead: Creative Director

Primary Focus: Creative development for paid and organic channels, Landing page design, Email visuals, Brand identity and consistency

Team Includes: Art director, designers, copywriters, multimedia editors, and creative strategist

• Provide structure and support to department heads while fostering a collaborative, results-driven team culture.
  
  
• Play a key role in hiring, onboarding, and talent development across the Marketing Department.
  
  
• Foster a high-performance, collaborative, and mission-aligned team culture.
  
  
• Perform 30/60/90 day performance reviews for new hires in collaboration with HR.
  
  
• Oversee and maintain the quarterly review process for the Marketing Department.
  
  
• Provide high level leadership when needed to our overseas Marketing team, including in-office and remote employees, freelancers and contractors.
  
  

Cross-Functional Alignment

• Collaborate closely with product, brand managers, merchandising, and operations for seamless cross-department planning.
  
  
• Align calendars, product rollouts, and promotional initiatives across departments and brand portfolios.
  
  
• Serve as a key marketing voice in executive planning and company-level strategy development.
  
  

Budget Management & Vendor Oversight

• Set and manage annual and quarterly marketing budgets with ROI accountability.
  
  
• Approve all external agencies, tools, and software—managing contracts, onboarding, and performance reviews.
  
  
• Continuously evaluate vendor contributions and optimize external partnerships.
  
  

Innovation & Future Readiness

• Foster a culture of test-and-learn experimentation, leveraging AI, automation, and predictive personalization.
  
  
• Stay ahead of industry shifts across Amazon, Shopify, Meta, and TikTok ecosystems.
  
  
• Prepare the marketing organization to scale effectively as we expand into new categories and markets.
  
  

Qualifications:

• 10+ years of progressive experience in marketing, including leadership roles in DTC or omnichannel environments.
  
  
• Proven experience scaling companies to $500M with bold, market-moving strategy.
  
  
• Proven track record of building and leading high-performing marketing teams.
  
  
• Deep understanding of Shopify, Amazon, TikTok Shop, Meta Ads, and modern performance channels.
  
  
• Familiarity with tools such as Northbeam, Klaviyo, GA4, Shopify, Triple Whale, Meta Ads Manager, Google Ads, and affiliate platforms is strongly preferred.
  
  
• Experience managing multiple brands or product categories concurrently.
  
  
• Strong analytical and strategic thinking skills with a creative edge.
  
  
• Comfortable in a fast-paced, hands-on, entrepreneurial environment.
  
  
• Excellent communicator with experience collaborating across product, ops, and finance teams.
  
  
• Customer-First: Creates emotional connection with consumers and communities — brand becomes the reason people buy.
  
  
• Initiates, Doesn’t Wait: Brings proactive ideas to ownership and takes full responsibility for execution.
  
  
• Sharp Gut for Product: Knows instantly if a product is marketable — and says so early.
  
  
• Long-Term Builder: Invested in creating sustainable systems, brands, and teams that scale beyond them.
  
  

Success in the First 6–12 Months Looks Like:

• Establishing marketing KPIs, dashboards, and reporting processes for all brands.
  
  
• Improving blended ROAS and CAC efficiency across channels.
  
  
• Launching 3–5 cross-brand or hero-product marketing campaigns.
  
  
• Restructuring or scaling the internal marketing team to meet growth needs.
  
  
• Building a unified, mission-aligned marketing culture across functions.
  
  

Work Location

This is a full-time, onsite position based in either Howell, NJ or Austin, TX. This position can have some hybrid flexibility which can be discussed during the interview process.

Travel: 10%.. All travel will be limited to locations within the U.S (Howell, NJ or Austin, TX) and potentially the Dominican Republic.