Senior Influencer Manager
Be Social is a premium lifestyle communications group. Our agency headquarters is in DTLA. We are looking for a Senior Influencer Manager to manage our influencer team and client projects, both organically and paid.
How to apply? Please email [email protected] with your resume.
The details? 401K, health/vision/dental insurance, robust PTO, the coolest clients & more!
The job will remote until further notice.
TITLE:
Senior Influencer Manager
FLSA CLASS:
Exempt
REPORTS TO:
President
SUPERVISES:
Influencer Manager/Influencer Coordinator/Influencer Assistant
PURPOSE:
A Senior Influencer Manager works to garner consistent digital placements with Be Social’s top clients across Instagram, Blogs and YouTube. This important role notes a complete ownership of client communication including spearheading kickoff meetings with an ability to onboard a brand. Senior Influencer Managers drive the process, assess their goals and needs to effectively draft a strategy that sets the tone for the client relationship.
Senior Influencer Managers can identify hero skus and asset needs across channels; clearly communicating these to clients and then utilize those tools to craft a cross-channel strategy that achieves message points and goals of the most discerning brands.
Going beyond the role of an Account Manager, a Senior Influencer Manager is conceptualizing, managing and driving the process and relationship.
KEY RESPONSIBILITIES:
- Ability to run meetings and conference calls in a professional, educated and confident manner
- Ability to handle important clients and continually raise the bar across all initiatives and influencer coverage
- Manage Influencer team with pitching bloggers, influencers and YouTubers, in addition to owning own accounts
- Daily monitoring of influencer coverage across all social media platforms, blogs, and YouTube channels.
- Spearhead projects, product launches and event attendance and oversee the rest of the Influencer team
- Compile digital influencer outreach lists.
- Compile and ensure timely completion of account weekly recaps, monthly reports, strategy guides, status calls and overall plans with attention to goals.
- Develop and maintain relationships with key bloggers, influencers and YouTubers.
- Ensure account goals are being met, deliverables executed and client relationships remain positive
- Ensure Be Social clients are represented correctly and consistently across all target digital influencers.
- General administrations and housekeeping of brand packs and content briefs
- Host digital influencer appointments with key influencers in varying markets.
- Lead with influencer outreach and influencer strategy for Be Social clients
- Manage weekly account check-ins for goals and devise ramp up strategies as needed.
- Manage 5-7 mid-tier accounts at any time, as well as additional accounts and projects
- Monitor social media, influencer + general digital trends, ensuring the team creates new strategies and reports to clients as needed
- Manage paid campaigns within prescribed timelines and on budget to reach client KPIs
- Oversee and delegate day-to-day Influencer account activities with the Influencer Manager, Influencer Coordinator and/or Influencer Assistant
- Promote Be Social and Be Social clients and its brands, campaigns, editorial content, business and tech developments, activities and events to blogger, influencers, and YouTubers
- Provide strategic and tactical support to the entire Influencer team and its related activities
- Responsible for securing consistent coverage and significant results from strategic pitching, seeding and influencer relationships to achieve client goals
- Serve as key agency point of contact for day-to-day client communication
Skills and Experience:
- Ability to manage employees and cultivate their growth within the organization.
- Able to identify communication opportunities.
- Collaborative, hardworking and enthusiastic attitude.
- College graduate with proven 7-8 years of in-house and/or agency PR experience.
- Creative and strategic thinker.
- Discreet, professional and well spoken, with excellent verbal and written communication skills.
- Extremely well-organized, methodical and efficient, with a good dose of common sense and initiative.
- Knowledge of social media, blogging, and influencer platforms
- Proven experience of working in a fast paced environment and work well under pressure.
- Proven track record of creating a positive impact on business through influencer relations and communications strategy.
- Strong MS Word skills and Mac proficient.
- Working relationships and knowledge of influencers.
