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Posted December 02, 2020
adidas

Sr. Manager, Digital Content

adidas
Portland, OR, USA ⚠ [Archived] No Longer Accepting Applicants

Senior Manager Digital Content

Area: Market NAM

Department: Brand Activation, Digital Activation

Direct Reporting Line: Director, Digital Content & Planning

Indirect/secondary reporting line: -

Subsidiary/country: NAM

Location: Portland

GSMS Grade: M3

Personnel Managed: Yes

Cost Center/Budget: Yes

Purpose & Overall Relevance For The Organization

Digital Brand Activation delivers a premium digital experience centered around our consumers. The aspiration is to define and build a consistent digital strategy, direction and capabilities, leading all one seamless experience across all digital touch points.

The Senior Manager Digital Content is serving the needs of adidas eCom platforms for all vertical sport and promotion related digital content. Looking at the full holistic journey on adidas ecom platforms and optimizing through brand content creative/storytelling, brand experience, consumer behavior and media usage. They provide digital content expertise and cost efficiencies by managing production of local digital content driven towards adidas eCom platform or eCom related communications enabling traffic and conversion.

Key Responsibilities

  • Leverage the Global Digital content strategy for adidas ecom to lead and develop coherent Global seasonal digital seasonal content plans across all digital touch points based on Consumer, Brand, and eCom objectives and insights.
  • Create digital content brief for adidas eCom campaigns based on gap between global handover and local content needs.
  • Identify and develop opportunities for content to build affinity across our digital touch points.
  • Manage local development & production of digital content through market Brand Design and/or Digital Creative agency to support the execution of the digital content seasonal plans.
  • Partner with Brand Activations, Sports Marketing, Entertainment and Influencer Marketing teams to identify opportunities to leverage our assets throughout the digital seasonal content plans for adidas ecom
  • Create and implement content best practices and share best practices with all global and in-market stakeholders.
  • Partner with the Digital Planning team on SEM to optimize our ecom experience.
  • Deliver against Digital Content KPIS around driving traffic and conversion for Ecom and ensure Digital Content seasonal plans are optimized based on results and insights.
  • Responsible for updating and testing adidas.com content according to the campaign plan.

Key Relationships

Global & Local Business Units, Global Digital, eCom, Brand Design

Knowledge, Skills And Abilities

  • Demonstrable knowledge and experience of consumer content marketing
  • Passionate about content marketing within the broader marketing mix
  • Results-driven and process focused with problem-solving and decision-making abilities
  • Good analytical and project management skills
  • Superb written and verbal communication skills, especially in English 

  • We’re looking for somebody who lives and breathes in the content space. Someone who understands the linkage between content and digital consumer engagement but more importantly has the creative spark to define relevant content to engage and inspire our consumers across our digital touch points.
  • A media enthusiast passionate about consumers, well organized and detail orientated and open to new stimuli and ideas.
  • Understanding of eCommerce, and eCommerce activation best practices

Soft Skills

  • Relentless drive and commitment to win, working extremely well under pressure
  • Strategic, organized and process and solution-oriented with an attention to detail
  • Innovative thinker
  • Challenges the status quo while understanding the value in the fundamentals
  • Can independently prioritize and manage workload; works well under remote management
  • Collaborative by nature. Able to partner with internal and external teams and is flexible to variable team dynamics and cultures
  • Authentic leader with the ability to leverage both direct and indirect influence to deliver business outcomes and develop employees.

Requisite Education And Experience / Minimum Qualifications

  • Four year college or university degree preferably in a Marketing/Business discipline
  • 5-7 years digital marketing experience
  • 3+ years eCommerce related experience (either direct or supporting)