Global Social Media Manager Company Name

Medallia’s mission is to help companies win through customer experience. The world’s best-loved brands trust Medallia’s Experience Cloud™, which embeds the pulse of the customer in an organization and empowers employees with the real-time customer data, insights, and tools they need to make every experience great. Named a leader in the most recent Forrester Wave and ranked in the 2018 Forbes Cloud 100 list, Medallia is growing quickly, with a global footprint that spans Silicon Valley, Austin, New York, Washington DC, London, Paris, Sydney, Buenos Aires, Tel Aviv, and Prague. Here, we value people for each of the aspects that make them whole. We believe that people should not be defined only by a job title—nobody is "just an engineer" or "just a salesperson." We are each partners, parents, children, siblings, friends, and former classmates. We have different backgrounds and we celebrate different cultures. And, just like our product, we honor each of the experiences that build our people.

At Medallia we hire the whole person, not just a part of them.

The Role

As the Global Social Media Manager on our Marketing team, you will play a key role in helping to build out a world class social media and employee advocacy program. You will manage all social media communications across Twitter, Facebook, Instagram, YouTube and any emerging social media channels deploying strategies for a variety of objectives: raising awareness, building engagement and community, and generating leads for sales. This is an exciting opportunity if you thrive off of staying ahead of the trends and strategically thinking out every post made and how it impacts follower growth and engagement. In this role, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Architect a world-class customer social media marketing strategy that drives engagement with Medallia’s brand and content and grows our follower base.
• Create and execute an end to end influencer marketing strategy which would include testing and recommending different strategies and creative formats to generate desired campaign outcomes.
• Collaborate with internal teams to create an engaging program along with agencies and other vendor partners.
• Manage the social media budget, allocating spend for creative, media, and production.
• Project-manage a calendar and coordinate with all members of the marketing team, as well as other relevant teams to ensure our comms are frequent and relevant.
• Partner closely with Medallia stakeholders (i.e. Product Marketing, Analyst Relations, Professional Services, etc.) to develop content, suggest creative assets, and fine-tune messaging while also working with our PR, creative and media agencies to test and optimize placements and content mix.
• Establish and execute a prospect mining methodology to identify prospects on social networks and help our sales team with social selling techniques they can run on their own.
• Nurture and execute on promoting and expanding the reach of our internal micro-influencers to help continue to drive our message through their thought leadership activities.
• Establish an employee advocacy program using technology such as Bambu, Gaggle, or Linkedin Elevate.
• ROI tracking of social media investments to understand and report on the impact of social media activity to pipeline, revenue and customer satisfaction.
  
  

Minimum Qualifications

• 5+ years of professional experience running social media campaigns for a business or organization
• 3+ years of experience in a B2B SaaS or technology marketing capacity
• Demonstrated proficiency with marketing tracking with Salesforce.com
  
  

Preferred Qualifications

• Strong analytical skills to measure and optimize marketing investment and campaign effectiveness with a focus on Brand and Content Engagement Metrics, Conversion Metrics, and Social Channel Growth
• Crisis management for social media
• Paid social media experience
• Exceptional creative writing and excellent verbal and written communication skills
  
  

At Medallia, we don’t just accept difference—we celebrate it and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won't unlawfully discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other category protected by law. We also consider all qualified applicants regardless of criminal histories, consistent with legal requirements.

Medallia is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and local disability laws.

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