VP Marketing

About mBIOTA Labs

mBIOTA Labs is a clinically-backed, women-owned and led medical nutrition startup on a mission to transform how people think about - and treat - digestive health. Our multi-brand portfolio offers therapeutic, nutrition-based solutions that are rooted in science, shaped by patient needs, and made to fit into real lives. At mBIOTA, we believe that innovation doesn’t happen behind closed doors. It happens when agile, driven, and thoughtful people come together and build something better - something that lasts.

Our flagship product is a clinically validated therapeutic for GI disorders - but we don’t market like a pharmaceutical company, and we don’t look like a typical supplement brand. Instead, we prioritize elegant storytelling, sophisticated design, and radical empathy for our customers. Every product we create is - and always will be - rooted in science, backed by research, and built to earn patient trust. We’re on a high-growth trajectory, but brand clarity and market presence are the missing links to unlock our full potential.

That’s where you come in.

The Opportunity

We’re seeking a VP of Marketing to help lead mBIOTA’s brand portfolio - scaling our established therapeutic nutrition product (mBIOTA Elemental) while also launching our new consumer-facing health and wellness brand built around our flagship clinical innovation. This is a rare opportunity to both scale a proven product and build a new one from the ground up - transforming our business from an emerging, science-backed health startup into a category-defining lifestyle health brand.

You’ll help lead brand strategy, storytelling, PR, influencer, organic content, and experiential - partnering with leadership to shape our platform, refine our voice and visual identity, and create the emotional and cultural relevance that brings our science to life.

This isn’t a typical VP Marketing role - it’s for someone who’s been in the seat before, helped take a brand from early traction to national recognition, and thrives at the intersection of mission, medicine, and marketing - with both strategic depth and hands-on capability.

Key Responsibilities

Brand Leadership & Strategy

• Guide positioning and marketing strategies across a multi-brand portfolio - focusing near-term on scaling mBIOTA Elemental while helping to prepare and launch a new-to-market consumer-facing brand.
• Develop and continuously refine mBIOTA’s brand platforms - mission, narrative, positioning, tone, and visual identity - rooted in patient empathy and scientific credibility.
• Act as the steward of the brands across every touchpoint, collaborating with leadership to ensure consistency and alignment
• Elevate the design, storytelling, and user experience of the brands to match our science-backed innovation.

PR, Communications & Thought Leadership

• Lead mBIOTA’s earned media and public relations strategy, developing a strong press presence in health, business, lifestyle, and science verticals.
• Build and manage media relationships, execute launches, and create a steady cadence of high-value brand moments.
• Shape executive thought leadership and owned media efforts, including op-eds, blog content, and industry commentary.

Content, Campaigns & Creative Direction

• Balance storytelling and growth initiatives across both an established healthcare-adjacent brand and emerging consumer lifestyle brand - with attention to clear differentiation between brands.
• Own advertising campaigns/brand messaging from inception to market, partnering with in-house and outside agency partners to concept and ship campaigns that blend performance with brand-building.
• Architect integrated brand calendars, and lead development of storytelling content across web, social, and email.
• Guide creative development (internal and/or agency) to ensure exceptional taste, clarity, and cohesion.

Events & Experiential

• Design activations tailored to distinct audiences across the portfolio - from practitioner-driven engagements for mBIOTA Elemental to consumer-facing brand experiences for new launches.
• Concept, plan, and execute experiential activations, IRL brand moments, and community engagements that bring the mBIOTA brand to life in meaningful ways - from wellness summits to practitioner dinners to pop-up activations.
• Manage event agencies or partners as needed, ensuring that design, message, and tone reflect our brand’s aesthetic and values.
• Ensure events drive both brand affinity and strategic growth goals.

Team Leadership & Collaboration

• Partner directly with the CEO, COO, and Founder to ensure brand and communications strategies support the company’s broader vision and milestones
• Collaborate closely with our existing marketing team, providing strategic direction, mentorship, and alignment on messaging, content, and campaign execution.
• Build and manage a lean but high-performing brand and marketing team - freelancers, agency partners, and (eventually) additional internal hires.
• Collaborate closely with internal and external stakeholders to align messaging across paid and organic.
• Work cross-functionally through the organization to ensure brand expression is aligned, consistent, and infused with purpose across all touchpoints.

What You Bring

• 15+ years of experience in brand, communications, or content leadership at high-growth, design-forward consumer brands (CPG, DTC, health/wellness, beauty, or food/bev ideal).
• Proven success in launching and building a brand through high-growth phases (from ~$1-3M to $20M+ or similar scale).
• Deep understanding of integrated marketing, owned and earned media, and the nuance required to build consumer trust.
• Sophisticated taste and creative direction instincts - you know when a brand “feels off,” and you know how to fix it.
• Exceptional writing, storytelling, and narrative development capabilities.
• Experience working with or managing external PR, creative, and content agencies.
• Experience developing or overseeing experiential/event activations and translating brand DNA into physical space.
• Confident team builder and cross-functional partner, comfortable toggling between strategic planning and rolling up your sleeves.
• Passion for science-backed health solutions and improving patient outcomes.

What Success Looks Like

In the first 3-6 months, you’ll:

• Deliver a refreshed brand strategy, messaging framework, and content calendar for mBIOTA Elemental.
• Audit and realign agency/vendor relationships.
• Launch foundational brand campaigns and PR activations to scale awareness of our therapeutic nutrition brand while laying groundwork for upcoming consumer-facing launch.

In the first 12-18 months, you’ll:

• Establish mBIOTA as the leading voice in clinically backed GI health.
• Lead the brand strategy and go-to-market roadmap for our consumer-facing product launch.
• Own the brand budget and team roadmap.
• Drive measurable lift in brand awareness, earned media reach, and customer affinity across the portfolio.

Bonus Experience

• Experience balancing portfolio marketing - scaling an established product while launching a new-to-market consumer brand.
• Working knowledge of the intersection between brand and paid growth.
• Familiarity with healthcare-adjacent or regulated industries, or translating complex ideas (e.g. clinical studies) into simple, compelling messaging.

What We Offer

• Salary Range: $200,000 – $250,000, depending on experience and fit
• Benefits: Comprehensive medical, dental, and vision insurance
• 401(k) with employer match
• Unlimited PTO