Director, Brand Marketing and Content

Job Description

We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.

About The Marketing Team

As the Director, Brand Marketing and Content, you will be part of the Brand Marketing team at Rejuvenation, working in our brand headquarters in Portland, OR. This team is responsible for all brand marketing work, which includes brand marketing, PR and events, social media, and editorial content. Our job is to drive this growing brand by building a customer base of consumers, trade & contract members, and influencers, with a consistent best-in-class brand presence across the marketplace.

Overview Of The Director, Brand Marketing And Content Role

In this position, you will be responsible for leading the editorial, content, and social marketing strategies and initiatives for the Rejuvenation Brand with the result of increasing brand awareness as well as customer engagement, retention, and acquisition. You will collaborate cross-functionally and manage a team that is responsible for the brand voice through editorial content, PR, social media, and events.

Responsibilities

• Lead the marketing strategy, consumer insights and customer engagement initiatives for the Rejuvenation brand. Work cross-functionally to present a cohesive and compelling brand experience to our target consumer that drives awareness, engagement, acquisition, traffic and sales to the brand.
• Build strong working relationships with cross-functional business partners to facilitate the execution and analysis of marketing initiatives.
• Identify, initiate and manage collaborations. Negotiate all business terms, manage creative approval process and foster relationships with collaborators to further expansion of the Rejuvenation business.
• Initiate consumer research including focus groups and online surveys to understand the target consumers and measure brand KPIs.
• Develop and execute the brand editorial strategy and user experience, ensuring that the brand voice and story are clearly executed through effective content (editorial, video, and social marketing) across all RJ channels – web, catalog, retail, and trade.
• Drive brand social medial marketing and community growth
• Develop seasonal thematic marketing strategies, in partnership with the VP, Creative Director and lead merchants
• Support key merchandising initiatives to achieve assortment and business goals
• Strategically contribute to brand marketing through the advisement and development of key talent and media partnerships
• Develop marketing strategies, editorial identity and launch plans for new branding initiatives
• Oversee influencer outreach and content syndication strategies
• Co-manage brand CSR and cause marketing initiatives, serving as a Brand leader for the social philanthropic direction of the Brand, developing strategy and partnerships, engaging our associates and customers.
• Supports Retail Visual and Operation teams on cross-channel marketing and training initiatives
• Actively monitor trends in digital marketing and emerging social media platforms
• Supervise and lead Content, Social, and PR teams.

Criteria

• 8+ years of brand marketing experience, with a minimum of three years in retail environment required
• Demonstrated ability to drive business results through development and execution of brand marketing strategy and content.
• Minimum of three years prior experience and proven success in leading and inspiring a team.
• Possesses exceptional communication skills, with the ability to interact with all levels of people within and outside of the organization.
• Proven ability to develop strong cross-functional relationships
• Outstanding problem solving and interpersonal skills.
• Possesses a broad knowledge of direct to consumer customer contact and ecommerce business processes.
• Possesses strong business and operational acumen; with the ability to balance conflicting needs and timelines of multiple stakeholders.
• Ability to operate strategically, but also to flex into operational and tactical work when needed.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.

We believe in People First

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Our DEI initiatives prompt associate participation and engagement, aligning with our core vision to reflect the communities where we do business and put people first.

Benefits Just For You

Depending on your position and your location, here are a few highlights of what you might be eligible for:

• A generous discount on all Williams-Sonoma, Inc. brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Your Journey in Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops and learning programs
• Speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

About Us

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.