Social Media Coordinator

Summary/Objective

The Social Media Coordinator will work strategically, manage, and execute across a variety of social media platforms, including Facebook, Instagram, Twitter, YouTube, Google, and any potential new/emerging social media platforms for Thomas J. Henry Injury Attorneys. This position requires excellent organization and communication skills as well as social media savvy and graphic design skills. This role requires leadership, creativity and analytical thinking that will create engagement into valuable business insight.

Essential Functions

• Manage and oversee firm’s social media content and strategy

• Develop social media content and creative for all channels

• Generate detailed social advertising plans

• Grow social media following across all platforms

• Define most important social media KPIs

• Measure the success of every social media campaign using detailed analytics (outline spend, trends, ROI, areas for improvement)

• Monitor SEO and user engagement and suggest content optimization

• Keep abreast of the latest social media best practices and technologies

• Cross-collaborate with Event/Sponsorships and Digital Content Marketing Teams

• Work with copywriters and designers when needed to ensure content is informative and appealing

• Manage social influencer campaigns

• Generate and calendar event specific social media campaigns with budgets and targeting

• Create and run social media contests using Woobox and other tools

• Keep detailed calendar of all events, holidays, and social advertising opportunities

• Assist with events execution

• Coordinate all outside work and projects by partners, vendors, and freelancers

Competencies

• Superb organizational and time management skills to include meticulous attention to detail

• Ability to handle highly confidential information with professionalism and integrity

• Must be able to work under pressure and adhere to deadlines

• Outstanding attendance and punctuality

• Teamwork capacity to include ability to establish and maintain healthy working relationships with people in the department and the organization in general

• Maintain safe and clean working environment by complying with policy and procedures

• Excellent written and verbal communication skills; researching/problem-solving skills

• Excellent client service skills and the ability to promote and maintain a strong commitment to the mission and values of the organization

• Ability to use logic and reasoning to understand, analyze, and evaluate situations and exercise good judgment to make appropriate decision

Preferred Education and Experience

• BA in Marketing from an accredited school or similar relevant field

• 1+ year of experience as a Social Media Coordinator or similar role

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, LinkedIn Google+ and other social media best practices

• Excellent knowledge of Business Tools on social media platforms

• Understanding of SEO and web traffic metrics

• Solid understanding of social media KPIs

• Experience with audience research

• Familiarity with web design and publishing

• Proficient in Google Sheets

• Proficient in Adobe Creative Suite programs

• Intermediate Event Planning and Execution

• Intermediate to Advanced graphic design

• Intermediate photography and videography skills

• Exemplary presentation skills

• Proficient in Microsoft Office (Word, Excel and PowerPoint)

• Experience with Salesforce software or other CRM system

• Experience with a variety of office equipment

• Must have a valid driver’s license