Social & Digital Content Producer - Grind City Media

About The Company

Loot Labs is an innovative company dedicated to transforming the collectible market by making the process of collecting engaging and accessible. Our mission is to bridge the gap between traditional collectible markets and passionate collectors worldwide. Through our flagship platform, Boxed.gg, we facilitate a marketplace that enables users to buy, sell, and trade digital items seamlessly. Initially focusing on physical trading card games such as Pokémon, Magic: The Gathering, and Yu-Gi-Oh!, our platform allows users to digitally unbox rare cards and have the physical items shipped directly to their doorsteps. We are committed to creating a vibrant community where collectors can enjoy their passion with ease and security. Our team values creativity, innovation, and a deep understanding of the gaming and collectibles industry, fostering a dynamic environment for growth and collaboration.

About The Role

As an Influencer Manager at Loot Labs, you will play a pivotal role in developing and executing influencer marketing strategies that align with our brand objectives and growth targets. This role requires a strategic thinker with a creative flair, capable of identifying and nurturing relationships with key influencers across various social media platforms, including Twitch, Instagram, TikTok, YouTube, and X. You will be responsible for managing end-to-end influencer campaigns—from outreach and negotiation to content collaboration and performance analysis. Your efforts will directly contribute to increasing our brand visibility, driving user acquisition, and fostering engagement within the gaming and collectibles communities. A personal interest in trading card games like Pokémon, Magic: The Gathering, and One Piece is essential, as it will help you connect authentically with our target audience and influencers. This position offers an exciting opportunity to shape our influencer marketing initiatives and expand our presence in the digital collectibles space.

Qualifications

• 2-4 years of experience in influencer marketing, social media, or digital marketing
• Proven track record of managing successful influencer campaigns
• Strong understanding of social media platforms such as Twitch, Instagram, TikTok, YouTube, and X
• Excellent communication, negotiation, and relationship-building skills
• Ability to analyze data and derive actionable insights to optimize campaigns
• Creative mindset with the ability to develop engaging content ideas
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Personal interest and knowledge of trading card games like Pokémon, Magic: The Gathering, or One Piece is preferred
  
  

Responsibilities

• Assist in developing and implementing a comprehensive influencer marketing strategy aligned with company goals
• Identify and reach out to potential influencers across various platforms that resonate with our target audience
• Build and maintain strong relationships with influencers, agencies, and key partners
• Manage end-to-end execution of influencer campaigns, including briefing, content approval, and performance tracking
• Negotiate contracts and partnership agreements ensuring mutual benefits and campaign alignment
• Collaborate with influencers to guide content creation, ensuring it is on-brand and engaging
• Monitor, analyze, and report on campaign performance, using insights to optimize future initiatives
• Coordinate with internal teams to integrate influencer campaigns into broader marketing efforts
• Stay informed on the latest trends in influencer marketing, social media, and digital content creation
  
  

Benefits

• Competitive salary based on experience and regional benchmarks
• Remote-first work environment with flexible working hours
• Opportunity to work with a passionate and innovative team in the gaming and collectibles industry
• Professional development and growth opportunities
• Inclusive and supportive work culture that values diversity and accessibility
  
  

Equal Opportunity

Loot Labs is an equal opportunity employer. We are committed to fostering an inclusive environment for all employees and applicants. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We welcome candidates from diverse backgrounds and are dedicated to providing accommodations during the recruitment process to ensure equal access and opportunity for all applicants.