Adjunct Instructor for The Power of Popular Culture through Partnerships, Experiential Activations, Celebrity & Digital Influencers

The Annenberg School of Journalism at the University of Southern California seeks a highly qualified adjunct instructor to teach PR 599 The Power of Popular Culture through Partnerships, Experiential Activations, Celebrity & Digital Influencers.

This graduate-level elective course teaches students to explain modern-day public relations and advertising concepts and practices as they relate to the ever-changing world of entertainment partnerships, activations and celebrity endorsements. Students will learn to practice critical thinking, strategy and campaign planning for brands and the consumers they target and to navigate real world opportunities and business challenges experienced by brands in the entertainment and celebrity landscape. Successful applicants will also need to be able to discuss strategic business plans that help diversify brands’ audiences and engagement with consumers. They also must be able to help students understand the burgeoning field of digital influencers, especially as it applies to entertainment brands.

Requirements for consideration include a B.A., B.S., M.S., or M.A. degree in a related field, or an MBA. Previous teaching or training experience is desirable. Preferred candidate has executive-level experience in the entertainment industry.

Applicants should send a letter describing their background, interests and areas of expertise, and an up-to-date resume or curriculum vitae through USC’s job site.

The USC Annenberg School for Communication and Journalism is among the nation’s leading institutions devoted to the study of communication, journalism and public relations. With an enrollment of 2,400 undergraduate and graduate students, USC Annenberg scholars, both students and faculty, are defining these fields for the 21st century and beyond.