Influencer Strategist

Who YOU Are
Are you a natural storyteller with a love of Marketing? Are you passionate about entertainment? Do you have a love for Gaming and/or the Gaming Industry? Do you look at how Gaming is being digitally marketed and believe you can improve it? BEN is seeking an Influencer Strategist to play an important role on our Client Services team in either our Sherman Oaks or New York offices. The ideal candidate is prolific in their ideation, dynamic, proactive, collaborative, detail oriented, organized, and feels a rush when a job is done exceptionally well. If you enjoy a challenge finding creative solutions in today’s ever-evolving gaming media landscape, we want you.
Who WE Are
The Branded Entertainment Network (BEN) connects global brands to consumers through the power of popular entertainment. From the world-leading product integration platform to the global leader for rights clearances and representation (Greenlight), the Branded Entertainment Network helps elevate projects, amplify brands, and captivate audiences. Our team is global, with offices in Los Angeles (headquarters), New York, London, Shanghai, and Provo. BEN is privately held company, wholly owned by Bill Gates.At BEN, we recognize that our employees are the key to the company’s success and work hard to maintain our incredible company culture. While BEN is a well-established organization and a recognized industry leader with a rich history of integration and licensing success stories, we have not abandoned our start-up mentality. BEN continually evolves branding strategies through artificial intelligence and predictive modeling to meet the unique needs of our clients. To that end, BEN is results-oriented, client-centric, and highly creative organization which offers candidates the opportunity to learn from the best and the brightest in this dynamic industry. BEN offers a competitive benefits package and promotes an environment which supports our core values of Passion, Accountability, Teamwork, and Inclusion.

Responsibilities

• Bring ideas grounded in trends and data to life and present them in response to RFP/brief based client requests.
• Lead the proactive creation, development, and dissemination of strategic materials that may include one-sheets, decks, insights presentations, and proposals to major gaming clients and their respective IP.
• Effectively use research, data, and market analysis for structured quantitative and qualitative analysis
• Taking an understanding and interest in the gaming influencer landscape’s creators and trends and translating it to actionable strategy for clients.
• Track progress and lead conversations for new business opportunities with existing clients.
• Participate in meetings with current and prospective clients, to help educate them on BEN processes and creative strategies.
• Provide quick and thoughtful packaging of strategic recommendations into smart, concise proposals
• Outline strategic, data-driven recommendations, platform and creator cohort analyses and budget recommendations for the lifecycle of an influencer campaign
• Succinctly and cohesively provide analysis, both written and verbally, on the Gaming industry and relevant Influencer Dynamics and Insights on an ongoing basis
• Collaborate with internal teams to aggregate intel to construct compelling creative suited to the clients’ needs.

Qualifications and Skills

• 4+ years’ experience in the gaming, esports or entertainment industries (gaming and esports experience desired)
• An affinity for brand storytelling
• Strong work ethic with demonstrated collaborative skills and the ability to use a variety of web-based communication tools.
• Extremely detailed and organized
• Excellent written and verbal communication skills
• Is flexible and can deal effectively with changes in priorities or ambiguity
• Comfortable with a fast-paced, always-on environment