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Urgent!
Posted February 10, 2021
ZENO Group

Director, Influencer Marketing

ZENO Group
Redwood City, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About The Job

Zeno Silicon Valley is looking for a seasoned Director of Influencer Marketing to join our growing digital team. The ideal candidate should have a mix of influencer marketing, social media, analytics, content marketing experience, a want to develop junior staff and a passion to learn. This person will be responsible for leading the day-to-day execution of influencer marketing programs, brand storytelling, insights and analytics.

The ideal candidate will lead digital accounts and social influencer engagement, paid social and measurement. Other responsibilities include creative ideation, managing briefs, building and managing client relationships, presenting concepts and developing proposals, delivering clear POVs on digital trends for clients.

You will:

  • Help to lead multiple influencer campaigns, from one-off executions to long term, relationship-based programs
  • Work with influencers to create engaging, authentic, branded content
  • Maintain strong relationships with influencers across a variety of consumer, tech and lifestyle topics
  • Keep abreast of emerging technologies, influencers and trends
  • Promote influencer posts via paid social; managing budgets and optimization
  • Leverage data and analytics to drive optimization and continuously sell in new services
  • Draft SOWs

This is a leadership role and will be client-facing and should have experience interfacing with clients in-person, on calls, and via email. We are looking for a candidate who is detail-oriented and good at helping a team stay on track with deliverables.
This Person Must

  • Be hungry: Show you want to be here and give 100% every day.
  • Be a self-starter: Love taking on new challenges and learning new things.
  • Be resourceful. The ability to find quick and clever ways to overcome challenges and get answers.
  • Be a strong copywriter: Writing headlines, social copy, and influencer briefs.
  • Be detail-oriented: Live for the details and stay on top of deadlines.
  • Be a team player: Be collaborative and solution-oriented; willing to raise your hand.
  • Be willing to have fun: We love what we do, and who we do it with - and hope you will, too


About You

  • 7+ years of digital/social marketing experience with consumer brands
  • Bachelor’s degree
  • Proficiency in using influencer management platforms like Julius, Tagger, Creator IQ, Upfluence
  • Organization, managing time effectively, managing multiple projects simultaneously and a results-driven mentality
  • A strong understanding of influencer marketing by topic area and social media platforms including contracting with influencers, content development and measurement
  • Expert knowledge of both paid and organic influencer marketing
  • Good knowledge of influencer marketing platforms and software
  • Excellent project management skills with an eye for detail, including drafting contracts, negotiating fees, collaborating with team members to execute, and following through
  • Seamlessly able to work closely with planning and creative internal teams to drive business outcomes
  • Expert grasp of social media platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and TikTok plus up and coming platforms
  • Basic knowledge of paid social and optimization
  • A master creator and presenter in PowerPoint

Pluses

  • Proficiency in Photoshop, After Effects, Canva, animation and motion graphics
  • Certification in Facebook Blueprint, Twitter Flight School and Google Analytics
  • Social media management tools like Sprout, Sprinklr, HubSpot, Hootsuite, Salesforce and Khoros
  • Experience with Streamyard
  • Proficiency in Google Analytics and various ad platforms
  • SEO and content marketing platforms (BrightEdge, Moz Pro, SEMRush)
  • Experience with cross-channel integration
  • Proficiency in Google Tag Manager or Google Data Studio

About Our Benefits

Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance. In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.

Zeno Group's culture is innovative and energetic. If you thrive on a creative challenge and are looking for an opportunity that offers plenty of growth potential and career development, then we are looking for you!

Say hello on Twitter: @zenogroup. Join us on Facebook: Facebook.com/zenogroup


About Us
Zeno Group is a global, integrated communications agency, born from PR. The award-winning agency is committed to work that delivers true business value for clients across consumer, corporate, health and technology industries. Zeno was named 2019 Agency of the Year and Outstanding Midsize Agency of the Year by PRWeek as well as 2019 Agency of the Year and Midsize Agency of the Year at the SABRE Awards North America. Zeno also received high commendation as 2017 PRWeek International Agency of the Year, was named a Best Place to Work by PRWeek in 2016 and 2017 and received the distinguished Platinum SABRE Award for ‘Best in Show’ at the 2017 SABRE Awards North America. The agency was recognized at the Cannes International Festival of Creativity in 2018, winning a Bronze PR Cannes Lion, and in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion.
Zeno is a DJE Holdings Company. For more information, visit us at www.ZenoGroup.com.