Influencer Coordinator

Description:

The Influencer Marketing Coordinator is a proactive, highly motivated individual with experience in, and a passion for, social media and influencer marketing. In this role, you'll assist with day-to-day strategy and campaign execution for Living Proof’s current and growing influencer marketing program. Responsibilities will include overseeing ongoing influencer seeding and talent relations; playing a supportive role in overarching talent implementation globally; project managing digital activations and partnerships in coordination with the Influencer Marketing Manager. The ideal candidate will have proven experience assisting in identifying and engaging influencers, supporting outreach programs, and project managing digital launches. You should have a deep-rooted interest in beauty and lifestyle with the ability to thrive in a fast-paced culture

WHAT YOU’LL DO:

• Assist in talent discovery; building and maintaining influencer relationships within various verticals for earned and paid executions
• Manage always-on US seeding and mailer programs, including outreach and identifying sampling/partnership opportunities
• Support execution of global mailers program, including logistics, market management, and reporting
• Use data and knowledge of space to identify talent for campaigns, meeting brand objectives and goals
• Assist and manage consumer engagement activations including, but not limited to, creator and influencer support to execute community building experiences and events
• Assist in managing influencer deliverables programming, including securing products/materials, briefings, tracking and content development
• Manage revenue and affiliate driving paid activations, including sourcing talent, program management and cross-functional communication
• Collaborate with social media/content teams to develop 360 programming
• Identify opportunities to surprise and delight white glove influencers, along with cultural opportunities to engage
• Analyze and report the effectives of programs and competitive analysis for key stakeholders, using tools such as Creator IQ, Dash Hudson, etc.
• Responsible for tracking and maintaining the influencer database to ensure it is up to date and optimized
• Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead

WHAT YOU’LL GAIN

• Be a part of establishing Living Proof’s fast-growing influencer marketing division
• In-depth understanding of influencer marketing within a modern luxury brand
• A holistic and cross-functional understanding of the luxury beauty industry beyond Influencer Marketing: from sales to product development to e-commerce, education to visual merchandising

YOU’LL LOVE THIS JOB IF:

? You are extremely organized: You’re not overwhelmed by the thought of tackling multiple tasks at a time.

? You are detail oriented: You appreciate the importance of having detailed and precise information.

? You are a strong communicator: You are a people person and collaborate well with others.

? You are agile: You adapt well to changing needs and priorities, and are able to pivot easily to achieve goals and deadlines.

? You are passionate about beauty and influencers: You are eager to learn and absorb all things related to beauty and social media. No job is too small and you’re willing to take on larger projects.

. Requirements:

• Beauty influencer marketing, talent relations and/or PR experience preferred
• Project management experience
• Talent relationship exposure and understanding of influencer marketing programs
• Strong understanding of the digital beauty landscape
• Knowledge of international influencers is a plus
• Must be an excellent communicator, natural networker, team player and highly organized
• Undergraduate degree