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Posted December 11, 2020
Living Proof Inc

Influencer Marketing Manager

Living Proof Inc
United States ⚠ [Archived] No Longer Accepting Applicants

As Manager of Influencer Marketing, you'll manage the day-to-day strategy and campaign execution for Living Proof’s current and growing influencer marketing program. The ideal candidate will have proven experience identifying and engaging influencers, managing outreach programs, and creating engaging, brand worthy content. You should have a deep-rooted interest in beauty and lifestyle with the ability to thrive in a fast-paced culture.

WHAT YOU DO

  • Responsible for talent discovery, building and maintaining influencer relationships within various verticals
  • Manage white glove relationships and programming
  • Support strategic paid/earned campaigns from negotiations to execution, ensuring messaging, content and timeline is aligned, collaborating with brand launch teams
  • Drive influencer campaign ideas and concepts, collaborating with social media/ content teams to develop 360 programing
  • Manage the micro-influencer program, including outreach and identifying sampling/partnership opportunities
  • Pitch and execute brand aligned community building experiences and events
  • Manage influencer partnerships with retail partners
  • Analyze and report the effectiveness of programs and competitive analysis for management
  • Track and maintain the influencer database to ensure it is up to date and optimized
  • Collaborate with social media leads to track and leverage influencer related content daily
  • Manage social media programming with influencers, including outreach and developing content around brand and business goals.
  • Use platforms such as Creator IQ and Dash Hudson to report brand KPIs and optimize influencer retention strategies

WHAT YOU’LL GAIN

  • Help establish Living Proof’s fast-growing influencer marketing division
  • In-depth understanding of influencer marketing within a modern luxury brand
  • A holistic and cross-functional understanding of the luxury beauty industry beyond Influencer Marketing: from sales to product development to e-commerce, education to visual merchandising
  • A flexible career path within the company.

YOU’LL LOVE THIS JOB IF:

? You are extremely organized: You’re not overwhelmed by the thought of tackling multiple tasks at a time.

? You are detail oriented: You appreciate the importance of having detailed and precise information.

? You are a strong communicator: You are a people person and collaborate well with others.

? You are agile: You adapt well to changing needs and priorities, and are able to pivot easily to achieve goals and deadlines.

? You are passionate about beauty and influencers: You are eager to learn and absorb all things related to beauty and social media. No job is too small and you’re willing to take on larger projects.

. Requirements:

  • 5+ years of beauty influencer marketing, talent relations and/or PR experience preferred
  • Established relationships with influencers, industry players and understanding of the digital beauty landscape
  • Must be an excellent communicator, natural networker, team player and highly organized
  • Must have a college degree
  • Knowledge of international influencers is a plus