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Posted December 15, 2020
Syncron

Public Relations & Social Media Manager

Syncron
Atlanta, GA, USA ⚠ [Archived] No Longer Accepting Applicants

Description

Global Public Relation & Social Media Manager

Atlanta, Georgia or Eastern United States

Position Overview

Are you looking for your next big opportunity—an opportunity to use your expert public relations, communication, social media and leadership skills to help a fast-growing, international SaaS company achieve its next level of greatness and success? Are you passionate about telling compelling and relevant stories through creative social media, public relations, industry analyst relations, customer advocacy and marketing content around the world? Syncron is seeking a Global Public Relations & Social Media Manager to increase brand awareness and develop an enviable corporate image by executing effective communication, traditional and social media, and industry analyst and influencer programs in key markets across Europe, North America and Asia.

Candidates for this high-impact, role should have the ability to establish stellar relationships with industry influences, and be able to write for a variety of traditional PR, editorial and social media channels. We're looking for a natural storyteller who can create dynamic content that is highly relevant to our target audiences. This high-visibility position reports to the Director of Brand and Communication and work directly with the company's executive committee, marketing leadership team and key member of our sales, product, customer success and employee success teams.

To be successful, the candidate must be capable of managing multiple agency relationships around the world, have excellent communication skills, and be able to work effectively in a fast paced, high-growth environment.

About You

  • Effectively telling highly relevant and compelling stories is your passion.
  • You’re excited to jump into a fast-growing global company to craft communications that build an attractive brand—a brand prospects, customers, partners industry influencers and prospective employees want to be a part of.
  • Comfortable Setting stretch goals that are just out of reach—and find a way to hit them.
  • Think strategically, but act tactically by rolling up your sleeves to do the hard work required to achieve measurable results—results that matte r
  • Proactive in managing multiple projects with a demonstrated approach to efficiently organizing tasks and workflows.
  • Comfortable and confident when communicating with customers, prospects, media, analyst and partners in all levels of organization.
  • Use your passion and acumen to deliver results with your team — be it corporate communications, byline writing, social media engagement or helping a member of our sales team craft the perfect cover letter for an RFP response.
  • Analyze social media data, draw actionable insights and constantly test new strategies, content, and campaigns to improve performance.
  • Your audience is your obsessions. You take the time to get to know them and tailor your messages and communication to ensure relevance.
  • You bring an existing skill set but are an intellectually curious learner who wants to keep growing with our team and organization.

Skills And Experience

  • A minimum of 7-10 years of public relations, social media and communications experience with a SaaS company or agency serving similar clients.
  • Proven track record of securing media coverage with business and trade publications, social media and industry analysts.
  • Excellent verbal and written communications skills.
  • Extensive experience writing press releases, case studies, white papers and contributed articles and other marketing content.
  • Experience tracking and analyzing competitive media coverage and calculating return on investment.
  • Excellent knowledge of and experience in all components of the public relations, analyst relations and social media processes.
  • Proven ability to manage and collaborate with public relations agencies and industry analyst firms in North America and Europe.
  • Experience delivering significant value through the development and execution of social media campaigns.
  • Skilled at "tactful newsjacking," meaning the ability to (tactfully) capitalize on a news story, trend, or hashtag.
  • Driven, self-starter able to overcome obstacles and achieve goals.
  • Knowledge of the durable good manufacturing industry technology industry is preferred.
  • International PR, social media and communication experience.
  • Bachelor’s degree in communications, journalism or public relations.

Responsibilities

  • Collaborate with regional marketing managers and the senior director of marketing communication to create and execute a global PR and social medial strategy and plan.
  • Develop and maintain productive relationships and develop a positive brand image with business, trade and vertical market media, industry analysts and industry influencers.
  • Secure high-level placements in print, broadcast and online media.
  • Direct social media programs and campaigns to engage relevant audiences.
  • Manage media inquiries and interview requests and cultivate new contacts within business and industry media.
  • Create content for press releases, byline articles and keynote presentations.
  • Field requests for speaking engagements, research projects, interviews, and corporate sponsorships.
  • Track monthly public relations performance and calculate returns on PR investments.
  • Research, submit and facilitate speaking engagements for key members of the Syncron team.

At Syncron, we build award winning, innovative SaaS solutions that enable manufacturers to accelerate their journeys to PaaS by optimizing the performance of their service operations and maximizing the uptime of the products they sell. We're a truly global company with offices around the world and a fast-growing customer list that reads like the who’s who of the most respected manufacturing brands, including Mazda, Hitachi, JCB, Mazda, Volvo, Kubota, Kawasaki and many others.

Please reach out to [email protected] with any questions.

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