Influencer Partnerships & Marketing Manager

TULA is looking for a creative and hardworking team member to lead daily execution for large influencer partnerships and marketing strategy, with a focus on scaling our new branded content partnerships, and expanding our paid media efforts. Influencers drive a significant portion of our customer acquisition and revenue, with an emphasis on ROI, so this is a critical area of our business. The role will be working in a fast paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team. This role is on our dedicated Influencer team, reporting directly to the Director of Influencer Partnerships & Marketing.

• Drive celebrity partnership strategy and execution managing long term omni-channel campaigns
• Support continued scale of new partnerships and foster long term relationships with our influencer / content creator community at the macro level and above
• Drive efficient performance that is tracked daily, weekly and monthly vs. aggressive growth and ROI targets
• Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers, content creators and influencer agencies
• Oversee content and campaign strategy for paid media efforts across Facebook's Branded Content tool
• Continue to promote and support our brand vision and community goals with messaging across our influencer community to build deep, personal relationships
• Maintain a regular reporting schedule on outreach funnel and budget spend vs. aggressive growth and ROI targets, e.g., number of people contacted, in progress, closed, budget allocated MTD vs target spend
• Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends

Qualifications

• 5+ years of experience, with at least 3 dedicated to influencer performance marketing
• Dedicated experience in direct influencer communication across all social platforms
• Dedicated DTC e-commerce brand experience
• Preferred experience in managing influencer marketing campaigns within the paid media industry of Branded Content across Facebook and Instagram
• Strong team lead experience and cross-functional communication skills
• Interest in influencer + brand marketing with emphasis on building community
• Extremely strong written communication skills
• Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program
• Creative, curious, organized, problem-solver, kind
• Desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit
• Love skincare, social media, pop-culture, health & wellness!

About TULA Skincare

TULA is the leading skincare & wellness brand, offering innovative products powered by probiotics & superfoods that are both clean & effective. As a digitally native & social first brand, we engage our customers at every touchpoint to help them feel confident in their skin & make it easier to achieve a healthy balance, inside & out. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, and Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups & beauty companies. TULA headquarters are based in New York City.