Social Media Manager

Ooze Wholesale is a market leader in the smoke shop supply, dispensary, and convenience industry. We are a one-stop-shop for vaporizers, organic rolling papers, torches, cartridges, grinders, and just about any other type of smoking accessory you can think of, all at extremely competitive prices. Ooze Wholesale is the exclusive distributor for Ooze, King Palm Wraps, Truweigh Scales, Green Monkey Grinders, and Loud Lock Packaging. Our Headquarters in Oak Park, MI has been recently renovated and expanded, which has opened more office and warehouse space to accommodate our growth.

As the Social Media Manager for Ooze (wholesale & DTC), you will be joining during an exciting time of growth and change. We are looking for a Social Media Manager to define, build, and oversee our brand social media strategy while cultivating and nurturing our online community. The ideal candidate will have a digital-first approach and the ability to be nimble and juggle various projects that change in real time. Attention to detail and the ability to both see the big picture and execute day-to-day activations is a must as social media is a critical piece of our brand and connection to our community. A pulse on what is happening in the industry, digital space and beyond is of utmost importance. This role will have dotted line reporting to both marketing and brand as well as oversee one (1) Social Customer Support Specialist.

*This role is full-time in-house, remote work is not available; located in Oak Park, MI.

Overview of Responsibilities:

• Work with marketing team to develop monthly/quarterly campaigns and implement them for social.
• Manage our 5+ brand Instagram accounts and Facebook pages.
• Create and implement both Instagram feed and story content calendars.
• Work directly with our team of affiliate ambassadors to get them new product before launches and have them aligned with our overarching campaigns.
• Influencer management: influencer selection and project alignment with launches and campaigns.

Campaigns, Media and Planning 50%

• Create and manage an always-changing social media content calendars including, but not limited to Facebook, Instagram, Twitter, Pinterest, LinkedIn, and emerging platforms.
• Interpret brand pillars, goals, and campaigns and adapt to a monthly and yearly social media planning and activation calendar that embodies the Ooze brand and visual aesthetic.
• Partner with Brand, Marketing and Creative to develop and execute best-in-class 360 programs and content in alignment with key stakeholders and cross-functional partners including product development, education, sales, and e-commerce.
• Maintain an “always on” evergreen level of exposure and support across all brand objectives including retailers, partners, influencers, UGC, branded content, DTC e-commerce, review, testimonials, etc.
• Oversee strategy for UGC across all social and digital channels.
• Develop and own briefs to prep and inspire the design team (in-house, freelancers, and partner agencies) to create engaging, on-brand, and meaningful content.
• Work with appropriate CFT to brief and source copy points and edit accordingly for each channel.
• Assist in the management and execution of paid social strategy and campaigns in cross-functional partnerships with our brand, media, and digital teams.

Community Management 40%

• Become an Ooze brand and product expert.
• Act as the first touchpoint and voice of the Ooze brand across all owned and organic social channels in a way that ensures a positive community and client experience.
• Partner with Client Care, Brand, and Product Development teams on the development of customer service guidelines, FAQs, and pre-approved responses and processes to monitor, maintain, and strengthen client communications in line with the brand’s voice and personality.
• Ensure the flawless execution of response times and content delivery in an authentic brand voice.
• Oversee and manage internal documentation of social media best practices, including a coverage plan, and guidelines for distribution to Brand Marketing, Ecommerce, and Sales teams.
• Develop “in-the-moment” content (i.e. cover social live for special events, photo shoots, etc.) to compliment pre-planned content.

Strategy & Reporting 10%

• Define and oversee social media strategy inclusive of campaigns and partnerships across all channels with the objective of channel acquisition and engagement.
• Partner with Brand Marketing and cross-functional teams to establish and standardize KPIs (e.g., EMV, social following, engagement, etc.) and re-evaluate or audit for new metrics when needed; provide learnings to share insights and facilitate best practices across brands.
• Own and provide monthly, quarterly, and yearly analytics reports and summarize highlights for channel health, audience growth, engagement, and DTC ecommerce traffic and sales.
• Track and monitor KPIs in real-time to optimize and pivot strategies, tactics, and content development.
• Utilize social listening to synthesize ongoing trends, test-and-learn, monitor competitive brands, and report on quantitative findings from Ooze’s social media community to inspire new campaigns.
• Stay abreast of algorithmic changes and social platform updates; be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs.
• Regularly review the social and digital work of our competitors and industry leaders to constantly stay at the forefront of digital trends; Communicate a “social of the union” to senior leadership and share trends in social media tools, applications and strategy.
• Support cross-functional partners in Ad-hoc reporting and data analysis as-needed.

Requirements:

• 4-year bachelor’s degree from an accredited college or university.
• 5-7 years of previous social media and/or creative content marketing experience required.
• Proven ability to problem-solve and experience in managing and growing brands.
• Must be willing and available to work in ‘real-time’ and after business hours—including evenings, weekends, and holidays—with an always on approach across all social media channels.
• Must have experience working with a design or creative team, agency partners and/or freelancers.
• Strong understanding and interest in cannabis and vaping market trends and the cultural landscape, with the ability to seek out new ideas and approaches that align with the Ooze brand.
• Naturally curious (idea generator)—ability to brainstorm new ways to bring the brand to life on social.
• Elevated creative eye and aesthetic; strong creative vision and skills in photo, video, and design.
• Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities.
• Exceptional collaboration, communication, and interpersonal skills including the ability to stay positive.
• Excellent written, verbal, presentation, and project management skills.
• Photography and video editing skills are a plus.
• Working knowledge of Adobe Suite is a plus.
• Experience with Google Analytics, Sprout Social, Salsify, Teams, and other similar platforms is a plus.

Why Work for Us?

• Mon-Fri 9a-5p
• Ooze Swag included:https://www.oozelife.com/colle... offered: Medical, Dental and Life Insurance and Paid Time Off.
• Located in Oak Park, MI (near Detroit).
• Opportunity to travel to events.