Marketing Operations Manager

POSITION: Marketing Operations Manager

REPORTS TO: Director, Marketing Operations

STATUS: Exempt

ENTITY: GPTW U.S.

LOCATION: Remote

UPDATED: October 2020

Great Place to Work is a global people analytics and consulting firm that helps companies of all sizes produce better business results by focusing on the work experience for every employeeour research shows there's a clear and direct relationship between employee engagement and financial performance. Over the past 25 years, we have captured the views of more than 100 million employees globally, helping organizations around the world identify and build high-trust, high-performance cultures. Powered by decades of research, Emprising, our Software-as-a-Service survey and analytics platform, empowers companies with access to the assessments, data, and real-time reporting needed to help them create a meaningful impact on their business, their people, and their culture. Through our certification programs, we recognize outstanding workplaces and produce Fortune's annual list of the 100 Best Companies to Work For, as well as a variety of other Best Workplace rankings in the United States and in more than 60 other countries. Everything we do is driven by our mission: to build a better world by helping every organization become a Great Place to Work For All by the year 2030.

Position Summary

We are looking for a marketing operations manager who thrives with process-oriented thinking and data analysis. Under your leadership, we'll know exactly how to identify buyers through their digital behaviors and attributes, how to support them in their decision-making process, and ultimately which marketing campaigns are most effective at generating the right prospects for our business. You should consider yourself part marketer, part operations professional, and part system architect. You're the right candidate if you love to nerd out on marketing technology, reporting, and clean data. You are familiar with the latest digital marketing best practices and are always curious to learn more through self-education. You'll support a team of skilled marketing professionals who are all eager to generate revenue for the business through creative programs that speak to our mission and the value we provide through our products. We have no shortage of great ideas but need your technology systems and operational processes to bring them to life.

Key Responsibilities

• Manage primary marketing technology systems (Marketo, Kapost, etc.) end-to-end processes (collaborating with Demand Gen, Product Marketing, Sales, Sales Operations, etc.) to support audience segmentation, campaign design/build, lead routing, and campaign effectiveness reporting.
• Create workflow templates for the execution and tracking of all marketing programs, including email marketing, lead lifecycle campaigns, webinars, tradeshows, events, paid search, social media, etc.
• Build and maintain dashboards and reports in SFDC and other data aggregators that quantify marketing's impact on pipeline and revenue
• Build and maintain process documentation and materials that allow us to cross-train our team and properly utilize the systems you've architected
• Own and drive the innovative use of Marketo (and connected technologies) to continually evolve, optimize, and scale our marketing efforts
• Collaborate with Sales Operations to ensure tight Marketo-Salesforce system integration and optimization that improves lead acquisition, workflow efficiencies, MQL scoring, closed-loop monitoring, and metrics dashboard reporting.
• Implement data quality controls in Marketo aligning with Salesforce focusing on data integrity and best practice.
• Build MQL and lead scoring processes for demand generation, utilizing innovative techniques and industry best practices
• Assist in the development and execution of the marketing enablement roadmap, driving prioritization and requirements, tracking project status and dependencies along with resource allocation.
• Develop and oversee the Quality Assurance process cross organizationally. Develop processes relating to review of all assets and workflows, testing against Identified standards
• Project management using CMS (Kapost) and other tools: Maintain tool health, assist users in scoping and building out robust project plans, monitor progress of initiatives.

Experience Requirements

• 2+ years of B2B marketing or digital marketing experience
• Expertise Marketo and SFDC (Certifications a plus)
• Demonstrated experience with using BI tools for analytics and marketing automation purposes
• Experience partnering with sales and sales operations professional to support revenue generating efforts and create a seamless handoff between sales and marketing
• Proven communicator and influencer: own a strong analytical and process-oriented point-of-view and can articulate it in a way that influences key partners and stakeholders.

The preceding functions may not be comprehensive in scope regarding work performed by an employee assigned to this position classification. Management reserves the right to add, modify, change or rescind the work assignments of this position. Management also reserves the right to make reasonable accommodations so that a qualified employee(s) can perform the essential functions of the position.

Great Place to Work is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.