Senior Social Strategist

Senior Social Strategist

• The Social Strategist will be the keeper of the social strategy and owner of driving innovative, inspiring & award-winning work that meets our clients’ business goals.
• As Social Strategist, you are expected to be tapped into the pulse of culture and quickly able to identify opportunities for our clients to engage.
• You will advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results.
• You will serve as a leader within the Social Marketing group and a “go-to” for content insights, ideas, and ways to work across the client organization.

You Have…

Collaboration & Leadership skills…

• Cross-team superstar collaborator with a high level of maturity.
• Can combine creative content ideas with smart social media strategies to drive business results.
• Must be able to manage junior team members and develop their skills & career.
• Excellent verbal, written, visual communicator.
• Manage up and bring solutions, identify the problems.
• The ability to execute and bring to life a content recommendation
• Proactively brings new thinking that pushes the work to teams and works closely with platforms and third-party partners to identify them.
• Comms Planning: Should have a basic understanding of how to construct a comms framework to inform a creative and/or media plan.
• Can create comms frameworks and/or brand architectures to clearly define approaches to tackle business problems and inspire innovation solutions.

Opinions on the changing world of social…

• Demonstrates thorough understanding of client's industry and category.
• Continuously builds knowledge on the macro/micro forces which impact the client's business.
• Develops a relationship as a trusted advisor with day-to-day clients and some senior clients.
• Delivers on-going thought-leadership to clients and internal teams, particularly with a strong POV on consumer or cultural insight.
• Able to keep a pulse on emerging issues and crises to help clients stay informed, make decisions, and pivot effectively.

A keen sense for problem solving and complex solutions and can simplify them into understandable and actionable strategies.

• Pushes content and creative executions one step further to not just deliver out-of-the-box, fresh ideas but plans for how to implement them in ways that feel simple.
• Knows how to find the insight and jump on it.
• Tells data- and insights-driven stories, identifying optimizations and opportunities that improve the quality and impact of social content and activations

You Will…

…own social strategy deliverables across the brand

• Develop social strategy for the brand including ways to act across multiple social channels.
• Be able to plan brand campaigns and how they will live across social.
• Develop channel specific strategies where needed (i.e., when a new channel is launched).

…own briefing of social content needed with creative partners

• Write & own briefs with full insights (with support from team), inspiration and updates based on creative feedback.
• Work with creative partners to deliver final product and best results.
• Identify and share actionable trends (social memes, formats, cultural insights).
• Deliver a POV & audit of industry examples, competitive examples, market movers.
• Strong written, verbal, visual communications.
• Able to lead meetings and provide insights where needed.

…oversee social marketing managers & work across a complex integrated team

• Review and help develop reporting & content plans with junior team members.
• Ensure junior team members are delivering on weekly tasks, supporting where needed.
• Deliver ongoing actionable feedback, working toward the skill & career development of junior team members.
• Prioritize, own, and delegate tasks and projects efficiently across social & influencer team.
• Collaborate closely & efficiently with account, project management, production, insights, analytics, and creative teams on integrated tasks & projects.

…serve as a representative on IAT & client calls

• Be able to be a key lead on client and integrated team meetings.
• Provide updates & recommendations on social & marketing content.
• Work collaboratively across IAT teams across brands where needed.

EOE