Social Media Strategist

You are:

A social media superstar who can rock the planning, execution and optimization of B2B & B2C social media strategies across all existing and emerging channels for our predominantly tech clients. You’re ready to jump into this new opportunity with us in January 2021.

You have:

A proven track record and can demonstrate how your concepts and actions have helped build brand awareness, gained fans/followers and delivered consumer engagement for the companies/clients you’ve worked for and/or with. And you also have a solid understanding of other communications and content marketing tactics that can be leveraged to build dynamic audiences, bolster engagement, and drive significant traffic for our clients, such as paid social, influencer relations and/or customer marketing.

We are:

Just Drive Media (JDM), an award-winning digital PR & marketing firm that consistently delivers exceptional results for our clients, which include some of the world’s leading technology/digital brands. Since we work in such a fast-paced industry, we are devoted to staying on top of the latest advances and innovations in PR, social media and technology, and continuously strive to improve upon our thinking, approaches, recommended programs and tactics. This is why our clients tend to stick around long term.

We’re also a fully virtual company, which means our team is geographically diverse and enjoys the flexibility of this arrangement. As communications pros, remote collaboration comes naturally to us and works well; it also helps support our core value of a life-work balance.

JOB RESPONSIBILITIES

• Community Management: Serves as the voice of our clients, managing outbound posting on social channels and proactively engaging with targeted audiences to drive engagement and growth. Experienced in tools such as Hootsuite, Sprout and/or Sprinklr.
• Influencer Relations: Support influencer relations research and ideation efforts.
• Communication: Communication is critical, including written communication with clients and team in addition to the ability to create compelling, detail-oriented social content that encourages a high level of interaction and engagement.
• Accuracy: Strong writing and analytical skills, with an eagle eye that spots any typos, design issues or analytics errors before anything is posted publicly or delivered to the client.
• Creativity: Ability to come up with fun, creative ways of approaching campaigns and solving any problems/challenges that may arise. You’ll work with clients and the JDM team on the creation of social media assets (i.e. photos, videos, blog posts, landing pages).
• Analytics: Works with our analyst team to report on owned, earned and paid metrics, mining the data for insights and recommendations that can be used to optimize efforts.
• Industry Knowledge: Stays on top of the latest trends, technologies and best practices across all social and other marketing channels to help us think through our approaches, recommendations to clients, new channels and techniques to test, etc.
• Personal/Professional Growth: Is always on the lookout for opportunities to expand his/her own professional skill set.
• Pursuit of Excellence: Dedicated to achieving results that seem beyond your reach and encourage the same in others. Speaks up when help is needed and is realistic about his/her ability to commit to projects, deadlines and time commitments.
• PR Mindset: Always has the client’s reputation in mind, with a 360° view of how our efforts impact the brand.

Essential skills and experience:

• At least 3-5 years of social media experience.
• Experience with community management tools such as Hootsuite, Sprout and/or Sprinklr.
• Experience with tech and/or B2B brands.
• Data analysis & interpretation skills.
• Precise attention to detail, but also the ability to think critically and see the bigger picture.
• Excellent written and verbal communicator with strong presentation skills.
• A genuine passion for all things tech, social, digital innovation and data-driven insight.
• An eagerness to learn new things, and a willingness to do things that may not always fit perfectly into the job description.
• Superior organizational and time management skills - ability to manage multiple projects and meet deadlines, without sacrificing quality.