Social Media and Influencer Manager

Social Media and Influencer Manager

Location: Miami, FL

Who You’ll Work For

REEF’s mission is to connect the world to your block.

We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences.

With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in North America.

Together we are leveraging the power of proximity to keep our communities moving forward in a sustainable and thoughtful way.

What You’ll Do

Are you a left-brain, right-brain creative and strategist who lives, eats and breathes social media? REEF is looking for a Social Media and Influencer Manager to join our creative team.

This position reports into the Director of Content Marketing and assists with social and influencer marketing efforts including creative development, sourcing and campaign management for our consumer brands. The Manager will also assist with paid social content development and social media reporting. Candidate should be both creative and analytical with strong writing skills.

Influencer Marketing:

Build custom influencer strategies for a variety of owned and partner brands.

Source influencers & conduct outreach to negotiate deliverables.

Work with operations to coordinate influencer deliveries and fulfillment.

Build REEF’s influencer program as well as work with agencies and third-party vendors to execute influencer strategy across multiple verticals.

Ensure influencers are briefed & outputs and campaign performance is tracked.

Paid Social Content

Assist Director in paid social creative development and optimize it regularly to update promotions and ensure campaigns goals are being met.

Ensure delivery platforms cover photos are updated and optimized.

Assist organic social boosting efforts.

Reporting:

Develop weekly reports reflecting owned content performance across social channels.

Develop monthly report reflecting earned & owned performance based on key social media metrics such as SOV, mentions, impressions and follower growth.

Monitor key performance metrics to understand trends and derive insights to inform future content or engagement efforts.

Develop queries to better understand and track new business opportunities.

What We Want From You

Bachelor’s Degree

4+ years of social media/content marketing experience

Analytical & creative mindset

Outstanding verbal and written communication skills, especially for consumer-facing language

Well-versed in pop culture, food culture, and the current influencer landscape

Close attention to detail

Passionate about social media

Knowledgeable of social listening tools such as Brandwatch & Netbase

Ability to analyze social listening metrics effectively

Deep understanding of social media platforms including Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, Tik Tok

Passionate about the evolving landscape of digital marketing, including social media and content’s role in the sales funnel

Flexible and nimble with a desire and ability to work in fast-paced environment

Strong critical thinking and analytical skills and ongoing proactive ideation

What We’ll Provide

Medical
Dental
Vision
Life and Disability
401K
Paid Time Off (PTO)

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Frequently operate small office equipment such as a computer, tablet, and copier/printer, telephone.
• Work is performed in a professional office environment.

Working Conditions

Work is performed indoors for extended periods of time including up to the entire duration of shift.

REEF Technology is an equal opportunity employer, and we value diversity at our company. REEF does not discriminate on the basis of race, religion, color, sex, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. REEF complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.