B2B Influencer Marketing Manager

Role Summary

The Influencer Marketing Specialists supports the Influencer Campaign Manager by handling influencer discovery, outreach, pre-vetting, and database maintenance — specifically within the B2B space. This role is built for someone who understands how to source and engage B2B influencers (industry experts, creators on LinkedIn, YouTube, Twitter/X, podcasts, etc.) and can help execute campaigns with precision, professionalism, and speed.

Key Responsibilities

• B2B Influencer Outreach & Communication
  
• Send initial outreach messages and follow-up emails to B2B influencers across relevant platforms (LinkedIn, Twitter/X, YouTube, newsletters, podcasts)
  
• Track outreach status, responses, and negotiations in shared tools
  
• Coordinate call scheduling or hand-off to senior team members for rate negotiation
  

Influencer Discovery & Vetting

• Research and identify B2B influencers based on campaign briefs and target audience
  
• Pre-screen profiles for relevance, engagement, thought leadership, and brand fit
  
• Maintain a well-organized and up-to-date influencer database or CRM
  

Documentation & Tracking

• Input and update influencer data: email, platform links, niche, audience, rate cards, etc.
  
• Ensure influencers are tagged, categorized, and searchable by key filters (industry, audience size, platform)
  
• Keep campaign documents and trackers current in tools like Google Sheets and Favikon
  

Deliverables

• Up-to-date outreach tracker with statuses, dates, and notes
  
• Pre-vetted influencer lists tailored to campaign briefs
  
• Maintained and searchable influencer database
  
• Organized campaign tracking sheets with aligned outreach documentation
  

Owned Outcomes

• Efficient B2B Outreach – Influencers are sourced, messaged, and tracked consistently and professionally
  
• Clean System of Record – Databases and campaign docs are accurate, current, and easy to use
  
• Qualified Influencer Pools – Campaign Managers receive on-brief, relevant, and vetted B2B influencer lists
  
• Organized Campaign Support – No influencer follow-ups or records fall through the cracks