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Posted September 30, 2025
New York Red Bulls

Director, Brand and Creative

New York Red Bulls
Harrison, NJ, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $120,000 to $140,000 Annually

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Position Summary

The Director of Brand & Creative is responsible for shaping the New York Red Bulls’ brand identity and ensuring it is powerfully expressed across every fan and marketing touchpoint. This role leads brand positioning, campaign development, and creative execution - serving as the central point between storytelling, design, and performance.

Reporting into the Chief Marketing Officer, this leader oversees the in-house creative and social teams and plays a key role in shaping our integrated marketing strategies. They bring a lifestyle marketing mindset with CPG discipline and a deep appreciation for what makes a brand matter in culture. Not a designer by trade, but a sharp-eyed brand thinker who knows good creative when they see it and knows how to get it made.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Expand all

  • Brand Strategy & Expression
  • Creative Leadership
  • Social Media, influencer & Channel Strategy
  • Cross-Functional & Fan-Focused Collaboration
  • Insights, Impact & Optimization

The New York Red Bulls are one of 30 Major League Soccer (MLS) teams. RBNY, one of the ten charter clubs of MLS, has competed in the league since its founding in 1996. The Red Bulls play home matches at Red Bull Arena (RBA) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Brand Marketing Acumen: A classically trained marketer with 8–12 years of experience building brands, ideally with a background in CPG, lifestyle, or culture-driven brands.
  • Creative Judgment: Strong eye for design and storytelling with the ability to guide execution, inspire teams, and maintain brand integrity.
  • Social & Cultural Fluency: Deep understanding of digital and social ecosystems and how to show up in culture with relevance and edge.
  • Collaborative Leadership: Proven team leader and cross-functional collaborator—calm under pressure, clear in direction, and consistent in follow-through.
  • Strategic Thinking: Able to zoom out to see the big picture, then zoom in to bring it to life.
  • Operational Excellence: Highly organized with a bias toward action. Strong project management instincts and an eye for timelines, dependencies, and deliverables.
  • Data-Driven Decisions: Comfortable using insights and analytics to optimize content, campaign performance, and team focus.
  • Travel 0-10%
  • Permanent
  • Benefits eligible

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.