Brand Manager

Responsibilities
• Manage the brand P&L, including marketing budget responsibility to maximize ROI
• Lead marketing tactic execution including digital/social media marketing, public relations, shopper marketing and influencer marketing
• Develop brand briefs and manage content development for digital and social media
• Support development of brand marketing plans
• Manage packaging updates
• Constant optimization of brand and corporate websites and e-commerce to drive maximum engagement and conversion
• Liaison with consumer call center to ensure every interaction with the brand is positive

Qualifications
• MBA in Marketing or 5+ years marketing in consumer-packaged goods.
• Marketing experience in Consumer Healthcare (OTC) preferred
• Strong financial acumen
• Strong verbal and written communication skills
• Self-starter with an entrepreneurial spirit
• Simultaneously manage multiple priorities in a fast-paced environment

About Applied Biological Laboratories:
Applied Biological Laboratories Inc. is a New York-based biotechnology start-up committed to the research, development, manufacturing and distribution of natural and exceptionally effective drugs for common respiratory illnesses and their symptoms. These include rhinovirus, influenza, coronavirus, adenovirus, sinusitis, and asthma. Applied Bio launched their first OTC product, Biovanta, in 2020, to challenge traditional cold/cough/sore throat products with the only natural OTC in the category.