VP of Growth and Marketing

About the Company

Early intervention is essential for lifelong health and wellness. Still, most families and children do not receive the mental health support they desperately need. Little Otter is a venture-backed startup reimagining how children and families receive mental health care. We bring technology, proprietary methods, and exceptional providers together to deliver high-quality mental health support directly to families and children anytime, anywhere.

Little Otter's assessments identify a family's unique needs, providing a customized care plan that includes a mix of teletherapy and digital self-management tools. Parents receive personalized and judgment-free support that grows with their family over time.

Little Otter is the first product of its kind that is sold directly to families. Our goal is to break down existing barriers to high-quality services and empower parents to help their kids when they need it the most.

The Role

We are hiring a VP of Marketing who is passionate about improving children and families' mental wellness. As the head of marketing, you will have the chance to join the company pre-public launch, having a significant impact on the strategy and future of Little Otter as it grows.

You will be responsible for leading all aspects of marketing for Little Otter. You will scale the marketing team, develop our marketing infrastructure, and implement our paid, organic, and brand marketing strategy. We're looking for someone comfortable in a fast moving startup environment and gets excited about evergreen opportunities while inspiring others to achieve results.

Responsibilities:

• Develop and implement a direct to consumer digital marketing and growth strategy pre and post public launch in conjunction with Little Otter's business goals.
• Manage, and coordinate all of Little Otter's marketing efforts, including hiring and managing full-time employees, contractors, and agencies.
• Establish a highly analytical marketing organization. Determine relevant KPIs and use infrastructure and tools to learn about customer behavior, define customer segments, and identify new opportunities to scale.
• Design and provide oversight for new marketing campaigns and programs across chosen channels: paid social, affiliates, paid search, SEO, content, podcasts, promotions, email, influencer, referrals, and partnerships,
• Collaborate closely with team members and leadership to build new acquisition strategies and improve the end to end customer experience.
• Set the strategy for the Little Otter brand. Lead the development of a strong brand voice that builds trust and credibility with families.
• Manage creative look and feel and consistency of tone and message across all customer touchpoints.
• Identify market trends and new opportunities for growth that leverage the team's strengths.

About You

• Demonstrated experience leading high performing marketing teams at a direct to consumer startup.
• Strong understanding of Little Otter's target users. Experience in family tech and digital health tech preferred.
• Deeply analytical, comfortable diving into data, optimizing metrics and running growth experiments. Strong understanding of marketing trends, backs up decisions through research.
• Creative and imaginative, has designed and managed successful marketing campaigns across various channels. Holds strong opinions about branding, creative, and design.
• Hands-on leadership style. Will create strategic plans but is comfortable diving into data or designing campaigns when necessary.
• Strategic thinker who knows how to prioritize and execute with a sense of urgency to capture a ripe and competitive market.
• Ability to set and communicate a clear vision and drive for results with little direction. Can turn ambiguity into action plans, and knows how to rally team members around goals.
• Strong relationships with top agencies, contractors, and marketing professionals who would be excited to work with you.

Why Us?

• Join a group of mission-driven team members who are passionate about serving the needs of families.
• Benefits include, but are not limited to:
• Competitive salary and equity in a seed-stage startup.
• Comprehensive health benefits (health, dental, medical).
• Flexible remote-first working environment.