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Posted December 23, 2020
The Marketing Arm

Sr Digital Strategist (Social)

The Marketing Arm
Dallas, TX, USA ⚠ [Archived] No Longer Accepting Applicants

Job Overview:

The Sr Digital Strategist (Social) is responsible for leading, crafting and delivering best in class social media and digital experiences for our clients - responsible for providing strategic guidance on client initiatives to nurture and grow the business through social and digital.

Responsibilities:

  • Be the social platform lead, keeping up to date with all new tools and analytics capabilities across LinkedIn, Instagram, Twitter, Facebook, YouTube, and similar platforms
  • Build and execute social media strategies that include:
  • leading platform prioritization, content types, copy and messaging development / publishing, community management and reposting initiatives across owned, paid and partner social channels
  • Handles day-to-day relationship with our clients as the social media lead along with the account lead and acts as a liaison between external agency, paid marketing function, and internal teams regarding social and digital.
  • Owning the editorial content calendar, including:
  • identifying stories/initiatives to highlight
  • scheduling content strategically throughout the month
  • working closely with creative team and external agency to develop social assets
  • routing content for approval from internal partners
  • Oversee community management with an understanding of how and when to engage
  • Align content plans with paid distribution strategy
  • Execute digital influencer strategy across channels
  • Lead on-the-ground social media efforts at major client events
  • Handle relationship with social media platform partners and stay up-to-date on new tools and products
  • Understand data, monitor and predict trends and use them to inform social content and strategy
  • Work with analysts to deliver detailed reporting and measurement and
  • Translate social sentiment and engagement into strategic insights that help inform marketing and paid media decisions

Qualifications:

  • 4-5 years of social experience at a global brand or agency
  • Deep knowledge of and relationships with all social platforms (LinkedIn, Twitter, Instagram, Facebook, etc.)
  • Experience aligning organic with paid media strategies
  • Experience handling budgets and paid media across social platforms
  • Deep understanding of measurement and tools

TMA Perks & Benefits:

  • Continuous training, educational programs, speaker series and workshops
  • Culture events throughout the year (just virtually now!)
  • Communities to connect with: TMACares (Volunteering)
  • DiscoverTMA (Furthering diversity and inclusion)
  • TMA Women’s Initiative (Fostering the growth and achievements of women)
  • Wellness Group (Helping to improve the mental, physical and emotional wellbeing of employees)
  • Competitive vacation plan, sick days and personal days to prioritize your mental health
  • Summer Flex Fridays and Flex Fridays for all of 2020
  • Robust holiday schedule
  • Parental leave
  • Comprehensive Medical, Dental and Vision plans
  • 401K Retirement Savings Plan
  • Employee Stock Purchase Plan