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Posted December 23, 2020
Beauty Pie Ltd

Head of PR and Influencer Marketing US

Beauty Pie Ltd
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

We are a team of beauty-product obsessives who have worked in the cosmetics industry for eons.

At BEAUTY PIE, our mission is to make you feel like a kid in a cosmetics candy store. To bring you the fairy tale. To deliver the absolute best in beauty nonstop, at prices so amazing, even a splurge is a steal. Because there should be no guilt in getting gorgeous.



Job Title: Head of PR and Influencer Partnerships US

Reports To: CMO

The Role:

You will be a key member of the Marketing team at Beauty Pie. The Head of PR and Influencer Partnerships US will be responsible for developing our PR and influencer programme for the US and growing the Beauty Pie presence. Based in the US, you will liaise with other departments across the business and report to the CMO.

You will have extensive experience building a brands presence in the US through PR, influencer marketing and building an online community. You will support the business objectives and growth goals by executing integrated customer specific Influencer programs aligned to the strategic goals and brand initiatives.




The Responsibilities:

• Lead the US strategy, the planning and execution of all US influencer activity

• Grow all influencer relationships and continue to drive organic and paid for social content from influencers

• Assist with community management tasks, to develop relationships with influencers and industry movers

• Lead the brainstorming of new and creative approaches to influencer campaigns; including all influencer events

• Manage contractual negotiations with talent and managers/agencies

• Manage influencer budgets for all respective influencer campaigns reconciling monthly budget vs spend & ROI

• Track and analyse all outreach performance, content and conversion rates to estimate ROI

  • Propose and deliver launch plans for key brand activity for the US market
  • Maintain and develop strong press contacts with national, mainstream, niche and online titles, and with key luminaries of the beauty industry
  • Grow brand awareness of Beauty Pie amongst targeted audiences through developing a strong brand communication strategy

Requirements:

The Person:

• + 5 years of PR experience in the US with strong knowledge of the influencer space

• Passion for social and digital media, with a strong interest in leveraging influencers to create tangible business value

• Excellent understanding of the beauty industry is preferable

• Competitive, driven, self starter with strong networking and communication skills

• Good, proactive, collaborative, hands on project management and equally good time management

• Robust and adaptable (This is a start up. You have to be able to move fast, adapt and move forward)

• Resourceful, solution - orientated and practical with great written and verbal English - language communication skill


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