Head of TikTok Growth & Social Commerce
Head of TikTok Growth & Social Commerce
Sales - howell, New Jersey (Hybrid)
Head of TikTok Growth & Social Commerce
Department: Sales
Reports To: Director of eCommerce
Location: Hybrid — Onsite in Howell, NJ (Remote Wednesdays & Fridays)
Job Type: Full-time | 9 AM – 5 PM
About Chai Vision
Chai Vision is a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across high-impact categories from fitness and wellness to home, pet care, and supplements. We’re scaling fast on platforms like Shopify, Amazon, and TikTok Shop through a data-driven, community-first approach and a relentless focus on product-market fit.
Role Summary
We’re looking for a Head of TikTok Growth & Social Commerce to lead and monetize our TikTok presence. This role combines creative strategy with performance-driven execution — building a creator led ecosystem that drives both brand awareness and sales growth. You’ll lead TikTok operations end-to-end, from influencer partnerships and content production to live shopping and analytics.
What You’ll Do
- Develop and execute a full-funnel TikTok growth strategy focused on engagement and conversions.
- Build and scale a high-performing creator and influencer network.
- Launch and manage a scalable TikTok internship program producing 500+ videos/month.
- Oversee TikTok Shop performance, including listings, campaigns, and live commerce events.
- Lead analytics and reporting on ROI, engagement, and creator performance.
- Stay ahead of TikTok trends, integrating 4+ new trends monthly into strategy.
- Collaborate cross-functionally with Creative, Marketing, and Analytics teams.
Who You Are
- Experienced in creator marketing, influencer programs, or DTC brand growth.
- Deep understanding of TikTok trends, culture, and monetization strategies.
- Data-driven mindset with proven ability to scale performance campaigns.
- Strong communicator who builds trust with creators and internal teams.
- Hands-on, innovative, and thrives in fast-paced environments.
What Success Looks Like
- Significant TikTok follower growth within 12 months
- 15%+ engagement rate on content
- 3+ viral hashtags per quarter
- 300%+ ROI on TikTok campaigns
Tools You’ll Use
TikTok Shop Seller Center | TikTok Ads Manager | Meta Business Suite | Notion | Google Sheets | Euka | Trendspotting Tools
