Marketing Director

Job Title: Director – Marketing & Audience Development

Department: Marketing

Position: Full-time, Permanent, Salary plus benefits

Location: NYC office / currently remote

Experience Desired: 5-7 years

Salary Range: Depends on experience

WHO WE ARE LOOKING FOR:

Betches Media is seeking a Director of Marketing & Audience Development to drive the strategy, development and execution of audience growth, engagement and loyalty across its portfolio of brands and verticals. Reporting to the CEO, the Director of Marketing & Audience Development will be responsible for growing the Betches community, engaging and connecting consumers with the Betches brand, and positioning Betches as the leading voice of millennial women across all verticals.

THE IDEAL CANDIDATE WILL:

• Be responsible for increasing audience reach and engagement across all original and branded content on all platforms (social, podcasts, email, newsletters, events & website).
• Oversee the development of marketing strategies, communications plans and special initiatives designed to differentiate Betches and attract new audiences and customers
• Partner closely with all areas of content to promote their work and ensure content has the widest reach possible.
• Work closely with Sales & Brand Partnerships to develop, build and pitch creative 360 marketing campaigns that touch on all areas of the Betches brand.

YOU ARE:

A digital brand marketer with knowledge and experience in audience development, paid social execution, brand PR, event planning and execution, influencer marketing, brand integrations and performance marketing campaigns. The candidate should be able to think strategically across multiple media and marketing channels with a focus on building loyal audiences and expanding Betches Media across each. The candidate must possess familiarity and strong enthusiasm for entire Betches Media brand, content verticals and products and the utility we offer to our audience.

THE ROLE:

Marketing Strategy & Development

• Concept, ideate and lead ongoing marketing efforts across all Betches social and digital platforms, IRL (& virtual) through event marketing & brand partnerships
• Ideate and execute new creative (and out of the box) cost effective ways for growing & gaining new audiences
• Collaborate with content & brand partnerships to develop and implement new series, ideas and marketing strategy for all original and branded content
• Manage PR relationship while building PR worthy moments to help grow Betches audience and recognition

Multi-Platform Content Strategy

• Lead team in the creation of innovative, funny & forward-leaning multi-platform content that generates buzz and increases engagement for all Betches Media
• Create distribution strategies for content internally to Betches and externally while collaborating with content creators across all platforms
• Lead strategy for developing / fostering the Betches community
• Develop concepts that are aligned with the brand’s content strategy and positioning, that are uniquely designed for the specific platform
• Pitch high level storytelling for the digital space and partner with teams on the development of content, from ideation through execution

Audience Development

• Create & launch multi-platform marketing campaigns to enhance audience development through social, digital and email collection
• Outline success measures for all areas of content based upon organizational goals and performance
• Management of internal and third-party analytics tools and reporting on KPIs

Team Leadership

• Motivate, mentor and develop marketing team members and lead the professional development of direct reports
• Lead team in the ideation, creation and execution of all marketing content, across all platforms
• Establish marketing team KPIs and support team to achieve goals

YOU HAVE:

• 5-7 years of marketing, audience development and multi-platform content experience
• Proven experience that shows a creative vision in developing interactive content and campaigns for a media and/or entertainment brand
• Expertise in forming and executing disruptive, creative, and impactful ideas / events / stunts
• Awareness and understanding of latest marketing trends across all digital, social media, and video production
• Experience in event planning and execution, branded integrations, influencer marketing, paid marketing and targeted advertising
• Deep understanding of how users interact with digital content and paid media, and how to create great user experiences
• Strong analysis experience with the ability to translate data and insights into actions that drive growth across communities and customers
• Strong understanding importance and ability to measure accurate ROI any marketing effort
• Strong experience creating successful email marketing campaigns
• Knowledge of demand generation best practices across inbound, outbound and digital marketing
• Ability to manage and guide direct reports, work independently and multi-task
• Ability to build, manage and allocate a marketing budget
• Excellent interpersonal, organizational, written, verbal communication skills & strong attention to detail
• Bachelor’s Degree from an accredited college or university
• Ability to be flexible & agile in a fast-paced media industry
• Proficiency in Word, Excel and PowerPoint/Keynote

Perks:

• Paid medical insurance
• Paid vacation, work from home, flex time & holidays
• Paid maternity and family leave
• Dental, vision, 401K & transit benefits
• Opportunity for growth
• Fast-paced, high growth work environment
• Friendly, fun, creative and collaborative team-based work environment

Betches Media is committed to being a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. We’re actively working to increase the diversity of experience and perspectives on our team, and we want to hear from you!

BETCHES MEDIA LLC is an equal opportunity employer. The materials I submit to BETCHES MEDIA LLC as part of my application for employment (the “Application”) will not be used for limiting or excluding any applicant from consideration for employment on a basis prohibited by local, state, or federal law. Applicants requiring reasonable accommodation in the application and/or interview process should notify a representative of the organization. By submitting this Application to BETCHES MEDIA LLC, I certify that I have not purposely withheld any information that might adversely affect my chances for hiring. I attest to the fact that the answers given by me are true & correct to the best of my knowledge and ability. I understand that any omission (including any misstatement) of material fact on this Application or on any document used to secure can be grounds for rejection of application or, if I am employed by this company, terms for my immediate expulsion from the company. I understand that if I am employed, my employment is not definite and can be terminated at any time either with or without prior notice, and by either me or the company. I understand that any material I submit throughout the application process, and during potential time of employment, becomes the property of BETCHES MEDIA LLC. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.