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Posted January 04, 2021
Small Business Expo

Digital Marketing Manager

Small Business Expo
Fort Lauderdale, FL, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $55,000 to $60,000 Annually

Seeking: Digital Marketing Manager (FULL TIME)

COMPANY: Small Business Expo (National B2B Trade Show in 45 Major Cities)

Monday through Friday 10AM-6PM

COMPENSATION: $55,000-$60,000 per year. Commensurate with Experience + Great Perks & Health Benefits (see list of benefits below)

We are Proud of our Stellar Glassdoor Reviews from our Team! 4.5 Stars! https://www.glassdoor.com/Revi... Business Expo currently has offices in NYC and Fort Lauderdale. This position is located in Fort Lauderdale. You will be expected to work in our Office.

Small Business Expo (founded in 2008) is America’s biggest Business to Business trade show & conference for Small Business Owners, Entrepreneurs & Start-Ups hosted Live & Virtually in 45 Major US Cities. We are currently looking for a Full Time extremely talented & experienced Digital Marketing Manager to join our award-winning team!

Digital Marketing Manager:

We are searching for a highly-creative, professional & passionate Digital Marketing Manager. In this position, you will be responsible for all aspects of our marketing operations. Your primary goal is to increase Small Business Expo attendee registrations & the percentage of registered attendees to show up at all of our shows across the Country, increase inbound leads for our Sales Team and grow the Small Business Expo brand as a thought and content leader for Small Businesses and Entrepreneurs.

Your duties will include planning, developing, designing, implementing/executing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with vast experience in marketing, art direction, media asset creation, social media management, content writing and partnership development. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills and be extremely organized and excellent at multi-tasking. Our perfect candidate is a "go-getter" who not only comes up with great actionable ideas, but also can execute them with little or no direction from others.

This is an incredible opportunity to be our first full-time in house Marketing Professional at our company with the ability to create a brand new department for us from the ground up. There is huge growth potential with a clear path to managing a team.

Some travel is possible, but not required.

Some (but not all) Responsibilities Include:

  • Your #1 Mission: Increase our attendance & drive qualified and relevant Small Business Owner/Entrepreneur attendees to our shows across the USA.
  • Creating and deploying a marketing calendar that can be used for all of our shows and creating and deploying all marketing assets
  • Managing and staying within our overall marketing/advertising budget (paid social media ads, Google PPC, TV & Radio Media buys, etc)
  • Creating content for Email Newsletters, Blogs, Press Releases, Advertisements that are business & entrepreneurship related. (our email list is over 1.2 Million Subscribers!)
  • Manage the Email marketing, content & design for Attendees & Exhibitors including creating the email blasts, scheduling the email blasts (keeping a schedule), segmenting email blast lists, reporting (currently we use Constant Contact and Zoho Campaigns - with the potential for switching to Hubspot and/or Mailchimp)
  • Creating new and exciting ways to increase attendance and getting those registered attendees to show up at the show (contests, content, give aways, referral marketing)
  • Drip Marketing Campaigns for Attendees & Exhibitors depending on their engagement and interaction creating different tracks for email automation.
  • Securing & managing local Marketing Agencies & PR Agencies to promote the shows locally
  • Managing & Creating Referral Marketing Campaigns & Strategies
  • Creating & Managing a Monthly Email Newsletter (creating relevant content and finding/managing content contributors)
  • Managing all of our email subscriber databases, keeping them clean, adding emails as the shows happen and building our database.
  • Influencer & blogger outreach in each local market to increase word-of-mouth about the shows
  • Direct messaging group owners, business owners, entrepreneurs across all social networks to increase word-of-mouth and mentions about the shows
  • Adding SBE to all online directories & event calendars across the country
  • SEO Management
  • Organizing our lists better, tagging, segmenting
  • Creating eblast marketing calendar for all shows, etc. and managing a calendar between all departments as well as promoting special announcements (i.e. new sponsors, partnerships, events)
  • Increase Quality Inbound Leads for the Sales Team
  • A/B Testing of Subjects and email content to find the best content for us
  • SMS Text blasting - creating, managing and coordinating campaigns
  • Improving on actual check-ins at shows (everyone that registers, getting them to show up)
  • Creating unique, exciting & relevant social media posts across all relevant platforms daily
  • Managing and responding to our social media (LinkedIn, Instagram, Facebook, Twitter, Youtube)
  • Creating "Entrepreneur" Success Stories from our events and creating case studies, videos and more to show our events help create success
  • Engaging with attendees during shows and getting attendees & influencers to talk about us
  • Writing & Distributing Press Releases and securing media to cover us and include us in media and articles to help boost SEO
  • Creating marketing reports on analytics for us to analyze (ie. how many registered from FB vs Eventbrite and how many showed up, where people hear about us vs how many of them show up, etc)
  • Creating, Managing & Coordinating Facebook, LinkedIn & Google Paid PPC Campaigns (and possibly working with a PPC company to help)
  • Build up our Video Content with customer testimonials, info videos about our shows, business related content and more.
  • Developing & Executing partnerships with online meet ups, groups & organizations (negotiating deals and deliverables with other organizations such as email blasts, banner ads and other digital assets)
  • Contacting groups and online organizations to spread the word about Small Business Expo online
  • Managing our “Best of Small Business Awards” Platform & Awards
  • Maintaining & Updating Website
  • Other Special Projects from time-to-time
  • Create and manage a "State of Small Business Report" that is released at least 2x a year based on surveys to our audience that you create and manage
  • Creating a Detailed Department Handbook with strategies, policies and guidelines

Expectations

  • Huge attention to detail.
  • Excellent writing skills & communication skills (expert with Grammar & Spelling, no careless errors)
  • Able to make calls and comfortable on the phone to reach out to potential new partners and negotiate
  • Able to work professionally under pressure of quick turn around deadlines and last minute changes. (we are in the event business - things change quickly and very often. Being able to adapt quickly is key)
  • Time Management - juggle multiple long-term (and short term) projects, daily tasks and tight deadlines to ensure the punctual completion of all assignments
  • Extremely Organized, especially with time management and calendars (45 shows being marketed simultaneously)
  • Able to manage and lead a team when the time comes to hire additional associates
  • Communication - discuss upcoming projects, long-term goals and priorities with other members of the show management team
  • Management - being able to remind team members of upcoming deadlines and deliverables you need by certain deadlines to complete your projects.
  • Professionalism - maintain a courteous, professional demeanor, even during periods of high stress
  • Creating workable design templates and recurring checklists to continually make your job easier and more efficient.
  • A passion for creating/editing video content by you and using that on our social media and email blasts to increase engagement is a plus but not required.

Experience

  • 3+ years of professional Digital Marketing experience
  • Bachelor's degree
  • “Entrepreneurial Savvy” - strong knowledge of small business & entrepreneurship
  • Excellent with Adobe Suite (being able to create/edit graphics)
  • Knowledge of Constant Contact & Zoho (or similar platforms) Preferred
  • Knowledge of Wordpress is preferred
  • Extensive familiarity with HTML & Java is preferred (being able to create email blasts)
  • Experience working in marketing trade shows/events preferred
  • Quick at learning new online software
  • Knowledge of creating video content is a plus, but not required.

Knowledge of/Tools used

  • You will be responsible for creating digital assets such as Social Media Posts, Banner Ads, Email Blasts & Other Advertisements - solid knowledge with Adobe software is required.
  • Adobe Creative Suite (InDesign, Photoshop, Illustrator, DreamWeaver)
  • Wordpress
  • Email Marketing platforms (Constant Contact, Zoho, Hubspot, Mailchimp, etc.)
  • Google Drive & Docs
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • HTML/CSS knowledge preferred
  • Knowledge of Video Editing software is a plus (not required)

Company Perks & Benefits

  • Excellent Health, Vision & Dental Plan
  • Paid Vacation
  • Paid Company Holidays
  • Company Matching Retirement Plan
  • Summer Fridays (office closing at 3PM)
  • Gym Membership Reimbursement
  • Company Outings
  • Happy Hours & Dinners
  • Some Travel (not required)

Interested? We’d love to hear from you!

Please submit your resume, cover letter & any relevant links to any social media that you've managed and portfolios of your work.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

COVID-19 considerations:

You will be working from our local Fort Lauderdale Office. Masks and social distancing is currently required. Sanitizing and temperature screenings.