Influencer Marketing Analyst
Job Description
TechStyle Fashion Group is currently looking for an Influencer Marketing Analyst - Savage X Fenty.
How Do You Fit In?
As the Influencer Marketing Analyst, you will work with the Influencer Marketing team to support and grow the brand ambassador and paid influencer programs for Savage X Fenty. You will analyze all aspects of the programs, and partner with the team to constantly optimize for success. You’re organized, detail oriented and an excellent communicator. You’re a data nerd and you LOVE a good spreadsheet formula. An ideal candidate would be passionate about Savage X Fenty, the fashion world, and influencer marketing and social media trends.
Responsibilities
- Conduct in-depth data analysis on all aspects of the brand ambassador and paid influencer programs to find the most efficient ways to grow the programs.
- Deep dive into all aspects of our current partnerships to identify exactly what’s working and what isn’t; partner with the team to communicate findings to our ambassador and influencer partners to optimize partnerships.
- Identify and evaluate potential partners based on key findings from current and past partnership analysis; forecast potential partner performance based on learnings.
- Own and ensure total accuracy in all data, tracking and reporting processes.
- Provide and maintain daily, weekly and monthly spend forecasts with precision.
- Oversee deal logistics: set up deals for success and ensure all deal specifics are run smoothly.
- Manage all things ambassador/influencer payments and payment forecasting; ensure payments are made according to contractual terms.
- Live and breathe our spreadsheets! Update formulas and create new ones as necessary.
- Be the deck guru: own weekly and monthly deck creation , regularly building decks to highlight different aspects of the program.
- Own all platform management. Keep campaigns and content on the platforms organized and up to date. Ensure that we’re taking advantage of all platform functionality. Partner with the data team to advance automation.
- Competitive research: know what’s going on in the industry and what our competitors are doing; collect key learnings that can be used to strengthen Savage X Fenty’s brand ambassador and influencer programs.
Required Skills
- Bachelor’s Degree required.
- Minimum of 3-4 years’ experience in influencer marketing/social media marketing/customer acquisition.
- Knowledge and understanding of social media platforms and their respective best practices, KPIs, and emerging trends (Instagram, Facebook, YouTube, TikTok, SnapChat, Pinterest, etc.).
- Ability to troubleshoot and be flexible in a fast-moving, multi-tasking environment with numerous deadlines.
- Excellent communication and organizational skills.
- Ability to foster collaborative and productive working relationships with all levels within the company and across multiple disciplines
- Love our brand and what we stand for! Experience working in fashion or beauty preferred but not required.
TechStyle is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At TechStyle, we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. TechStyle will continue to champion a workplace culture that prizes diversity and inclusivity.
We encourage you to apply regardless of meeting all qualifications and/or requirements.
