Assistant Social Media Manager

About The Team

Job Description

You will be part of the Social Media team at Pottery Barn, working in our brand headquarters in San Francisco, CA. Our job is to drive brand awareness and engagement, amplify brand storytelling, support content creation, and build strategic partnerships for the Pottery Barn brand.

About The Role

The Assistant Social Media Manager is responsible for supporting the Social Media Manager and leading the implementation of the Pottery Barn social media strategy via key channels. The role requires a can-do attitude and an enthusiasm for driving brand awareness and increasing brand affinity across Pottery Barn’s social media platforms (Facebook, Twitter, Instagram, Pinterest, etc.). This role is responsible for leveraging and understanding company and related industry trends to engage and enhance the brand community, as well as drive innovation and grow KPIs.

Responsibilities

Support day-to-day management of our influencer programs, including strategy, communication, planning and execution.

Identify and develop relationships with key influencers that can act as brand storytellers on behalf of Pottery Barn.

Execute all campaigns and giveaways including vendor setup, contracts, communication, product seeding, tracking and posting.

• Manage vendors and invoicing and provide support as needed for budget and monthly forecast.

Facilitate all product seeding requests, partnering with internal merchant teams, shipping and delivery teams and the influencer.

Manage all UGC (user-generated content) through product tag verification, approvals, uploads and distribution within the content management platform.

Collect and maintain UGC usage rights for use across brand channels.

• Maintain the social team Content Library, ensuring content is up-to-date and partner with Creative to get assets in a timely manner.
• Assist the Social Media Manager in building Paid Social ads and act as liaison between Creative, Brand, and CRM teams.
• Foster a sense of community on the brand's social channels by monitoring comments, responding to product/brand-related questions and engaging followers.
• Analyze social media data and support weekly and monthly reporting to strategically inform messaging and content strategies.

Criteria

• You have 2+ years of experience in a social media marketing role. You have experience managing influencer marketing and paid social media campaigns with keen attention to detail and exceptional follow through.
• You have experience in a consumer facing business and have an active curiosity to engage, participate and grow.
• You have experience with social publishing and reporting tools: Sprinklr, Curalate, Lithium and Adobe Analytics.
• You are known for being an exceptional partner. You are eager to roll-up your sleeves and deliver on executional excellence.
• Above all else you are bright, motivated and eager to grow.

We believe in People First

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Our DEI initiatives prompt associate participation and engagement, aligning with our core vision to reflect the communities where we do business and put people first.

Benefits Just For You

Depending on your position and your location, here are a few highlights of what you might be eligible for:

A generous discount on all Williams-Sonoma, Inc. brands

A 401(k) plan and other investment opportunities

Paid vacations, holidays, and time off to volunteer

Health benefits, dental and vision insurance, including same-sex domestic partner benefits

Tax-free commuter benefits

A wellness program that supports your physical, financial and emotional health

Your Journey in Continued Learning

In-person and online learning opportunities through WSI University

Cross-brand and cross-function career opportunities

Resources for self-development

Advisor (Mentor) program

Career development workshops and learning programs

Speaker series

FOR NON-TECHNOLOGY OPENINGS: (DELETE IF NOT APPLICABLE)

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

INCLUDE ONLY IF ROLE IS NOT ELIGIBLE FOR RELOCATION ASSISTANCE: (DELETE IF NOT APPLICABLE)

This role is not eligible for relocation assistance.

San Francisco Locations: (DELETE IF NOT APPLICABLE)

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

About Us

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.