Posted January 20, 2021
Influencer Marketing Coordinator
Benefit Cosmetics
San Francisco, CA, USA
⚠ [Archived] No Longer Accepting Applicants
The Influencer Marketing Coordinator will focus on supporting Benefit’s earned social media initiatives. He/She will be responsible for the expansion and tracking of an existing influencer talent base. He/She will work closely with the Social Media Manager to support monthly marketing campaigns and drive brand awareness. He/she will be introduced to the inner-workings of the beauty industry and must be prepared to work responsibly in a fast-paced environment. The candidate will need to be organized and well written, with a positive, can-do attitude.
The position will be based in our corporate office in San Francisco, CA when our offices reopen in alignment with local guidelines.
Essential Duties and Responsibilities:
- Identify, acquire and maintain new influencer contacts to join internal brand relations program.
- Assist Social Media Manager with execution of strategic plan to grow brand awareness/advocacy & drive incremental exposure for our key products while bringing brand DNA to life.
- Cultivate and develop consistent and ongoing relationships with new and current influencers via off channel social moderation.
- Manage campaign tracking and weekly reporting to measure internal brand relations program success in partnership with Brand Relations and Digital PR Manager.
- Support Brand Relations team by organizing and executing key product sends as needed.
- Keep a pulse on beauty & makeup trends and communicate key trends which we should participate in.
- All other duties as assigned.
Qualifications:
- 2+ years digital influencer experience
- Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word) + experience using Google doc
- Proficient in Instagram & YouTube platforms
- A passion for social media & the beauty industry and knowledge of beauty content creators across all social platforms
- Strong organization skills and a demonstrated ability to execute projects on time & work collaboratively in a fast-paced team environment
- Excellent written & verbal communication skills
