Manager, Influencer Relations

Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing ground-breaking content, entertainment and worldwide licensing deals to boot.

This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We’ve had a BIG impact on little people, making 3.5 million kids smile so far… and counting.

Australia might be our Moose family home, but with a 500-strong team dotted across the world, we’re committed to sharing our signature superhappy revolution far and wide!

Visit www.moosetoys.com for more information on our amazing brands and people.

Position

Manager, Influencer Relations

Classification

Exempt

Position Status

Full Time

Reports To

Director, Public Relations

Direct Reports

None

Role Objectives

Develop and execute paid and earned influencer strategy and tactics for the U.S. market, ensuring best in class campaigns and industry leadership. Builds, cultivates and owns relationships with key influencers, creators and outside partners to build and promote our brands

Core Capabilities

Achieving Personal Work Goals & Objectives: Accepts and tackles demanding goals with enthusiasm. Delivers results in first-time situations (on time and on budget); works hard and stays focused on important goals, prioritizing efforts accordingly. Uses economic, financial and industry data to understand and improve business results. Organize self, people and resources towards the pursuit of objectives. Demonstrated analytical and problem-solving skills. Demonstrated ability to juggle scope and resources to meet deadlines consistently.

Relating and Networking

Create win -win partnerships with others. Relates to others in a confident and relaxed manner. Establishes good relationships with customers, employees and cross functionally. Relates well to people at all levels. M anages conflict promptly and effectively, and builds trust by connecting, understanding differences and empathising with others. Proven ability to manage and develop relationships across the social influencer landscape. Has experience managing relationships and negotiating contracts with many different types of creators and building campaigns that introduce and promote consumer products. Experience managing kid and toy influencers a plus.

Delivering Results & Meeting Customer Expectations

Driving improvements for business results, including personal work goals and objectives. Focuses on customer needs and satisfaction; sets high standards for quality and quantity; monitors and maintains quality and productivity; works in a systematic, methodical and orderly way; consistently achieves project goals. Drives U.S. consumer awareness. Works closely with the marketing team to provide direction, support and innovative influencer campaigns and solutions. Partnership with global teams to develop impactful integrated communications campaigns that build buzz, while ensuring alignment of strategy and messaging with internal stakeholders. S ets high standards for quality and monitors and maintains quality and productivity. Attention to detail; able to manage and meet deadlines.

Adapting and responding to change

Adapts to changing circumstances; tolerates ambiguity; accepts new ideas and change initiatives; adapts interpersonal style to suit different people or situations; shows an interest in new experiences and can work effectively in an entrepreneurial and fast paced environment.

Applying Expertise & Technical Capability

Applies specialist and detailed technical experience. Develops job knowledge and expertise through continual professional development. Shares expertise and knowledge with others. Uses technology to achieve work objectives. Demonstrates an understanding of different organizational departments and functions. Knowledge and experience working across all tiers of influencers (micro, mid, top tier and traditional experts) and nuances of working with each. Knowledge of best practices, tech platforms, tools and processes for influencer marketing. Up-to-date on latest industry trends within the influencer landscape; able to articulate trends and potential clearly and confidently. Comfortable with digital and social platforms. Demonstrates growing ability to identify what makes a great influencer campaign. Strong analytical capabilities. Consistently produces new ideas, approaches and insights for influencer strategy for single brands as well as multi-brand, cross-portfolio campaigns.

Qualifications

• 5+ years experience in public relations, talent relations and/or brand marketing
• 3+ years of influencer management and negotiations preferred
• Bachelor of Arts degree
• Strong contract negotiation experience highly regarded
• Experience or knowledge of the toy industry would be highly regarded.

Responsibilities

Influencer Strategy and Execution

• In collaboration with PR Director, develop influencer marketing strategy from ideating creative campaign concepts to influencer identification, acquisition, timely campaign execution and reporting.
• Manage execution of all campaigns, ensuring campaigns are on schedule, on budget, and meet/exceed brand expectations. Spearhead communication between marketing brand managers and influencer
• Manage all phases of influencer discovery, selection, outreach, pricing and contract negotiation for brand campaigns often across multiple digital channels (Facebook, Instagram, TikTok, YouTube), which may include both organic and paid media
• Work with PR Director to define KPIs, measure campaigns effectiveness, engagement
• Identify, cultivate and maintain meaningful relationships with a broad spectrum of influencers, talent agencies, multi-channel networks and other third parties
• With PR Directors oversight and assistance, manage contractual negotiations with influencers and their representatives and in house legal to ensure optimal brand outcome, while driving cost efficiencies. Advanced knowledge of contractual terms and negotiations preferred
• In conjunction with PR director, manage outside influencer agency partners
• Research emerging influencers, trends, technologies, platforms, competitors and recommend relevant solutions to the business
• Liaise with Marketing, PR, Social Media, and Paid Media team members and other departments to stay updated on new marketing initiatives, product developments, and to ensure brand consistency.
• Maintain and update influencer database, marketing calendars and influencer materials
• Monitor influencer streams for activity and sentiment; assist with tracking influencer organic and paid performance
• Manage influencers at all industry/Moose online/offline events, when appropriate, Lead participation in influencer and industry events, utilizing strong organizational and event planning skills,

General

• Knowledge and understanding of social media platforms and their respective best practices, KPIs, and emerging trends (YouTube, Instagram, Facebook, TikTok, SnapChat, Pinterest, Twitch).
• General understanding of analytics and performance reporting
• Create and execute project campaign timelines and revise as appropriate to meet changing needs and requirements of campaigns
• Establish processes for optimum organization
• Work with agencies to monitor and prepare reports on influencer placements, b uild Influencer tracking parameters and reporting
• Analyze, measure and report on influencer activity during and after influencer campaigns to evaluate ROI, address learnings and optimize future initiatives
• Track campaign budgets
• Ability to work in a fast-paced environment, handling multiple projects/tasks, and adapt to changing requirements
• Excellent verbal and written communication skills
• Experience collaborating with internal and external resources to develop strategies to meet department goals within budget and established timelines.
• Proven track record with project management and meeting timelines.
• Conduct competitive research, relevant industry trends
• Assist with fulfillment of daily/weekly product requests
• Experience with celebrity outreach a plus.
• Proficient in Microsoft Office

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Core Values

W e’re a family, who is O utrageously playful, with W ild imagination.

• We’re a family
  
  • We demonstrate kindness as part of the Moose family – treating others the way we want to be treated. We’re all about welcoming your wacky, weird and wonderful self at work!
  • Moosies pride themselves on taking personal responsibility for their actions and outcomes, always acting ethically, professionally, and with a smile.
  • We know there is no ‘I’ in TEAM and are committed to hitting team goals way out of the park.
  • We’ve got each other’s backs – we support each other with no politics or personal agendas.
• Outrageously playful
  
  • All Moosies use play to stimulate thinking and innovation – applying learnings across all initiatives.
  • We think outside the toy box to keep things super FUN.
  • We consistently give 100% to put the punch in our products and services.
  • We keep our energy up so there’s a great buzz around the place all the time – helping to foster great ideas and ensuring strong productivity.
• Wild imagination
  
  • We’re prepared to share the kooky and the creative in brainstorming sessions, to bring the best Moose to market.
  • Moosies put heart and soul into innovating and delivering the best toys ever.
  • We elicit infectious enthusiasm, are non-judgemental, value diversity of thinking and the benefits this brings, and are open to all WOW ideas.

We keep on trend and across new technologies so we can bring this knowledge to the playroom.

Work Hours

8:30am – 5:30pm, Monday to Thursday

8:30am – 3:00pm, Friday

Plus, reasonable additional hours due to multiple time-zones.

Physical Demands

• While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items
• Must be able to sit at a computer terminal for an extended period of time
• Specific vision abilities required by this job include close vision requirements due to computer work
• Light to moderate lifting is required
• Frequently communicates with other employees and third-parties, must be able to speak clearly and exchange accurate information.
• Regular, predictable attendance is required

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Work Environment

• Moderate noise (i.e. business office with computers, phones, printers and light traffic)
• Indoor business office environment with windows; light foot traffic within work areas
• Ability to sit at a computer terminal for an extended period of time

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.