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Posted January 21, 2021
Native

Influencer Marketing Manager

Native
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About Native:

Native is looking to expand our team with individuals who believe in our mission of creating everyday products that are safe, simple and effective. Founded in 2015 and with over 10,000 5-star product reviews, we are one of the fastest-growing personal care companies as we expand our reach both online and in-stores. Acquired by Procter & Gamble in 2017, we continue to operate independently in San Francisco and retain our start-up culture and mindset.

The Influencer Marketing Manager will be primarily responsible for supporting the strategy and execution of the influencer marketing program, driving new user acquisition and elevating key initiatives through the influencer channel. The ideal candidate would have worked on a growth marketing team or leading direct response influencer campaigns. Must be proactive and detail-oriented, with analytical chops to assess channel performance and inform strategic recommendations.

Key qualities that will enable the Influencer Marketing Manager to be successful include: the ability to operate independently, digital savvy always looking for new and exciting executions, culture connoisseur, take the initiative to improve upon existing programs and test new ideas, be flexible and adaptable, thrive in a fast-paced and ever-changing work environment.

Responsibilities:

Influencer Marketing Strategy & Execution

  • Collaborate with the broader Marketing team to build and execute Influencer campaigns to support growth goals
  • Partner with Director of User Acquisition to build paid strategy for influencer content
  • Analyze campaign data to inform opportunities to optimize program performance and spend
  • Manage multiple agency relationships, ensuring that they execute against program objectives and achieve KPI targets
  • Handle program administrative duties (manage logistics of product, create coupon codes and links, develop and disseminate briefing materials, etc,..)
  • Partner with legal to ensure that all influencer content is supportable and meets FTC disclosure standards

Affiliate Program Management

  • Lead affiliate marketing program

Competitive Intelligence & Analytics

  • Actively follow competitors, complementary brands, retailer and industry news to identify trends and topics that are right for the brand and category
  • Conduct data analysis on influencer performance on a weekly basis

Miscellaneous

  • Support additional marketing initiatives as needed

About You:

  • You have a Bachelor’s degree
  • 2+ years of relevant marketing experience in growth or influencer marketing
  • Attention to detail, as well as strong organizational, verbal, and written communication skills
  • Knowledge of social media channels and media outreach
  • Knowledge of Google Analytics and Shopify
  • You can work independently to execute on projects and adhere to deadlines AND can work collaboratively
  • Experience working on a DTC and/or personal care brand is a plus
  • You are passionate about the field of marketing and always up-to-date on the latest digital marketing technologies and trends