Marketing & Public Relations Manager

Marketing & Public Relations Manager

Four Seasons Hotel New Orleans

Join a diverse and talented pre-opening team in New Orleans

We are seeking individuals who are warm, hospitable and start with the heart. The company's guiding principle is the Golden Rule – do unto others, as you would have them do unto you. Candidates will have an opportunity to be a part of a cohesive and dynamic team with opportunities to build a successful career. We empower our employees to be themselves, and become masters of their craft. At Four Seasons, we ensure that your employee experience is just as rewarding as our guest experience.

The Marketing & Public Relations Manager is responsible for the local marketing execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives, increase awareness and positive perception of the hotel, leading position in the community, its Food and Beverage outlets, Spa, services and personnel, partnerships and contribute to driving traffic and revenues.

Responsibilities

• Is proactive and creative in identifying and developing integrated PR, Social Media and content programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise within the local market
• Engages in media relations by actively managing professional relationships with local media and influencers that will benefit the hotel and company as a whole, engaging corporate agency partners as appropriate. Includes arranging and hosting media visits (local and national on behalf of Director of Public Relations Director), pitching targeted story ideas, organizing fam trips and photo shoots, entertaining key media and influencer contacts, responding in a timely way to media enquiries, and supporting social PR.
• Oversees the hotel’s digital content strategy and manages all property social media channels, creating relevant and engaging content and increasing follower engagement. Ensures the hotel’s web and App presence is aligned with the Hotel’s positioning and business objectives and where possible links to other FS content channels.
• Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of decisions, and developing key messages. The role can also be involved in the management or oversight of online reviews responses.

• Understands Hotel’s marketplace; well-informed of market trends, including evaluating the competition’s marketing communications activity and implements change as dictated by market requirements. Monitors own media coverage and competitor coverage, social media of comp set as well as online reviews for deeper market insight.
• Works closely with the F&B and Spa teams to develop promotional and marketing activities and calendars to feed relevant owned channels so as to stimulate revenue opportunities. Able to forge alliances and maintain positive cooperative working relationship with other departments.
• Able to manage relationships with public relations agencies in the local market, assist with marketing briefs and keep agencies and corporate partners informed of relevant news and updates to maximize opportunities for exposure.
• Uses a strategic approach in overseeing the Hotel’s community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
• Assists Director of Marketing with SEO, digital marketing, PPC and e-commerce (as needed), photo and video shoots to ensure messaging and creative is aligned across all activities.
  
  

Skills And Compentencies

• A minimum of three to five years’ experience in public relations and/or marketing communications
• A university degree in marketing, journalism or communications or equivalent experience in public relations, journalism and/or marketing communications
• Strong and effective interpersonal skills
• Proven relationships with local media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts
• Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set
• A self-starter that can multi-task and priorities
• Proficiency in leveraging social media networks and related monitoring tools
• The ability to create newsworthy events, develop story ideas and follow through with pitch leads and creative digital execution
• Ability to produce valuable and engaging photo and video content for social media
  

A portfolio highlighting writing samples, project and media plans will be required.

Visa sponsorship is not available. Must be legally permitted to work in the United States. Applicants without valid work authorization for the United States will not be considered.

Four Seasons Hotels & Resorts

Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. The deeply instilled Four Seasons culture is personified by its employees – people who share a single focus and are inspired to offer great service. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating every one we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

Learn more about what it is like to work at Four Seasons, visit us:

http://jobs.fourseasons.com/ Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf