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Posted January 20, 2021
DEG Digital

Social Media Strategist

DEG Digital
Overland Park, KS, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

At DEG, we embrace new ways of connecting with consumers—harnessing creativity, strategy, and technology to craft data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact.

Successful Candidates Will Meet The Following Criteria

DEG is looking for a social media strategist with fresh ideas, a nimble mind, and a passion for connecting with communities who can aid in keeping our social media practice at the forefront of market innovation.

  • You enjoy driving business outcomes by creating strategies that tie social media to consumer insights
  • You have experience working on successful cross-channel marketing campaigns
  • You’re full of ideas, and ready to do the work to bring them to life
  • You enjoy collaborating with creatives to make best-in-class social media content
  • You’re a social content creator at heart and like to learn by experimenting with new tools or trends
  • You have experience managing engaging communities and successful influencer campaigns

Responsibilities

This Will Include

The social media strategist will assist with social media marketing tactics and strategies that deliver performance results and achieve client business objectives.

  • Documentation: Develop social media strategy documentation for clients (best practices, channel strategy, content strategy, community response playbooks, etc.)
  • Content Creation: Collaborate and assist in social storytelling and content development
  • Engagement: Manage and engage social communities by responding to comments and questions in a proactive and reactive manner
  • Influencer Management: Manage client influencer programs by creating strategic documentation, managing influencer creative and deployment of content, analytics, and contracts
  • Social Insights: Assemble and deliver strategic insights through analytics reporting and social listening
  • Collaboration: Work with other departments and teams (Creative, Email, Ecommerce, Enterprise Collaboration) to coordinate and amplify marketing campaigns
  • Education: Educate client and internal teams on social media and marketing channel value, best practices and ongoing evolution implications
  • Coordination: Coordinate support for clients with emphasis on social marketing opportunities, and direct requests to appropriate internal teams
  • Industry Expertise: Maintain knowledge of key social media tools, best practices and emerging trends, including:
  • Platforms (Facebook, Twitter, Instagram, TikTok, YouTube, etc.)
  • Social commerce (Shopping)
  • Social listening
  • Digital management and monitoring tools (Salesforce Social Studio, Sprinklr, Spredfast, Curalate, Hootsuite, Tweetdeck, etc.)
  • Social media activation (paid, earned and owned)
  • Social media measurement/analytics
  • Influencer trends

Qualifications

  • Four plus years of experience in a digital marketing environment
  • Strong verbal and written communication skills
  • Advanced social media expertise with experience in driving social media strategy and executing social media programs for an agency or client
  • Ability to manage time well, multitask and prioritize projects and tasks
  • Strong research skills to find answers to complex social media problems
  • Hands-on experience with social and mobile marketing channels
  • Fortitude to stay calm under pressure
  • Excellent client service skills and positive attitude

Bonus Experience

  • Agency experience is a plus
  • PR experience is a plus
  • New business pitch experience is a plus
  • A strong personal social presence is a plus
  • Consumer packaged goods and/or non-profit experience is a plus

Benefits

  • Multiple health plan options, including supplemental insurance and pre-tax FSAs
  • Life insurance, AD&D, and short- and long-term disability plans with company-paid premium
  • Ample paid time off, holidays, and flex time
  • Fully paid leave for new parents, including maternity, paternity, and adoption leave with financial assistance
  • Additional paid-leave options, like military leave for active duty service members deployed to full-time service and disaster leave for those who experience a natural disaster affecting themselves or their immediate family
  • 401(k) retirement savings plan with auto-enrollment and a company-sponsored matching program
  • Bonus plans based on company and individual performance
  • Culture Club social events throughout the year
  • Free refreshments, including soda, juice, sparkling water, and Roasterie hot and nitro cold brew coffee in our company coffeehouse, as well as free on-tap and bottle beer for our weekly Beer:30

DEG is an equal-opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

About DEG

Digital is in our DNA. Since our founding in 1999, DEG has become one of the fastest-growing agencies in the country. A member of Dentsu, we are a global, full-service digital experience agency crafting solutions that help national and global brands meet their business objectives. While other shops are now working to grow their digital presences, we were born here.

Our associates are always evolving and finding new ways to collaborate together to solve our clients’ toughest challenges. After all, at DEG the best idea wins—no matter where it comes from.

Here, you can grow and pursue your passions, prioritize your family, contribute to your community, and actively travel. Our “work hard, play hard” mentality provides everyone with a fun, casual work environment that embraces new and better ways of doing things, and new and better things to do for our clients. The result is consistently being named one of the best places to work.

The question you must now ask is: Are you ready to evolve?