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Posted January 24, 2021
adidas

MANAGER ENTERTAINMENT AND INFLUENCER MARKETING

adidas
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Purpose & Overall Relevance

Responsible for strategically managing EIM category activity. Ensure effective communication flow between all internal parties and external counterparts. Assure relevant brand activity with Influencers and Entertainers.

Key Responsibilities

  • Build and maintain relevant and strong relationships within the Entertainment and Influencer industries
  • Assure a strategic, proactive approach to celebrities and influencers who add value to the brand
  • and our consumers and consistently evolve and add to the list
  • Attend entertainment events and industry meetings for networking, when relevant.
  • Build rapport with external Entertainment contacts while keeping adidas objectives a top priority
  • Drive and implement strategic category plans led by respective Director in conjunction with category and newsroom counterparts
  • Interact with product marketing, brand marketing, retail activation, public relations and event marketing as needed to execute plans. Manage all aspects of the execution plan.
  • Identify opportunities to connect Influencers and entertainers to our brand through content creation, activations, campaign, seeding etc.
  • Manage Influencers relationships ie. appearances, production days, content creation.
  • Develop and manage EIM integration through strategic placement and targeting of specific brand Initiatives.
  • Review and select programming for involvement, assure timely product fulfilment, and obtain placement
  • documentation for internal reporting.
  • Leverage marketing integration to drive key commercial opportunities at own retail, wholesale partners, etc.
  • Manage events within lead categories
  • Maintain a strong awareness within EIM industry, trends and activity

Key Relationships

  • Product Marketing
  • Brand Management
  • Newsrooms
  • Key City Activation team
  • Sports Marketing
  • CTC x-functional
  • Finance
  • Legal

Requested Knowledge, Skills And Abilities

  • Project management skills and an ability to work well in a team environment
  • Ability to write reports, business correspondence and presentations
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Knowledge of the music/fashion/style/entertainment industry
  • High level of proficiency in Word, Excel, PPT and Outlook.
  • Ability to make sound business decisions.
  • Exercise professionalism at all times
  • Strong organizational, problem solving, time management and resolution skills.
  • Unconventional business hours may be required. (evenings, weekends)

Requisite Education And Experience / Minimum Qualifications

  • Four year college or university degree in Marketing, advertising or related field
  • Minimum 4 years of experience in related field
  • Equivalent combination of education and experience may be substituted for degree.