Social Media Coordinator

The Social Media Coordinator will manage, update, and enhance the Hm Social presence through the social media communities, Facebook, Twitter, Pinterest, Instagram and other pertinent social channels.

Job Responsibilities:

• Implement the Social Media strategy, coordinating with stakeholders across the company to ensure its effectiveness and encouraging adoption of relevant social media into the culture and into all of the company’s products and services.
• Create content, from taking and editing pictures to shooting and compiling short videos. Utilize tools such as Adobe programs or Canva to create branded designs for social media.

• Manage Social Media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, event calendars, promotions, sweepstakes/contest management, etc.
• Develop and execute initiatives to grow the member base, drive member-generated content, increase community participation and add value to the online community experience.
• Become an advocate of the company in online spaces, engaging in dialogues and answering questions where appropriate, while ensuring customer satisfaction is a top priority. Identify patterns and trends in customer requests about Homemakers’ brand, products and services; convey findings on these trends to the appropriate team.
• Monitor effective benchmarks for measuring the impact of social media programs; analyze, review, and report on effectiveness of campaigns in an effort to maximize results and communicate findings to management.
• Monitor trends in social media tools, platforms and applications.
• Perform outreach activities, including developing and maintaining relationships with key bloggers and other influencers. Leverage those relationships and opportunities where appropriate by assisting in the development of influencer events and programs designed to create brand awareness through Homemakers’ influencer network.
• The above responsibilities and additional duties may vary as assigned.

Job Requirements:

• Bachelor’s Degree
• 1-2 years’ experience managing corporate Social Media venues
• Experience in Marketing/Advertising &/or Digital Communications
• Experience with Adobe design programs or similar tools and a proven ability to create clean and on-brand designs
• Strong proofreading, grammar and creative copywriting skills a must
• Comfortable learning and using new technology
• Understands the importance of deadlines
• Highly organized, strong problem-solving and multi-tasking abilities
• Working knowledge of Word, Excel & PowerPoint
• Ability to thrive in a highly collaborative environment
• Displays high level of accuracy and attention to detail

Background check and pre-employment drug screen are required.

Homemakers is a tobacco- and drug-free workplace. EOE