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Posted January 25, 2021
Make It Better Media Group

Social Media Manager

Make It Better Media Group
Chicago, IL, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Social Media Manager - Make It Better Media Group

Full Time, based in Chicago or Bay Area

Remote, with the possibility of co-working in the future depending on location

Make It Better Media Group is seeking a social media manager to oversee their Better, Marin Magazine, SPACES and our founder’s social platforms (with possible growth to other markets). The ideal candidate should have solid experience across multiple platforms with proven success in engaging a community, growing an audience and funneling pageviews and partnerships through social media. This role will include strategizing with our sales team to pitch innovative content for our partners, and will post all sponsored content on social.

MAJOR RESPONSIBILITIES:

  • Manage the development of the content calendar(s) across all social platforms to support “always on” evergreen content, trending news and stories in all regions, weekly lifestyle content, webinars, partnerships and execute MIBMG’s mission.
  • Schedule and manage all posting for our brands across Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube and possibly more platforms to come.
  • Write quippy and personable on-brand copy for each social media post. Must have great editing abilities.
  • Work with our editorial team on visuals for posts and stories, ideally thinking social first.
  • Further develop each brand’s voice and aesthetic. Develop a deep understanding of each brand’s target audience and determine social posts that can provide benefit to the brands’ social community.
  • Execute data-driven social campaigns, promotions, sweepstakes and strategies to increase brand equity and online share of voice.
  • Focus on new avenues on social — like video, Instagram Reels, Instagram Guides, and other platforms that would benefit MIBMG.
  • Identify opportunities to integrate influencer content on owned channels, including negotiation, execution and follow through.
  • Connect with local sources and photographers to support our editorial calendar and further our growth on social platforms (i.e. giveaways, photographer reposts, influencer interviews for edit).
  • Listen on social for story leads, and pitch these ideas to our editorial team.
  • Conduct and analyze competitive research results to help drive social media decisions.
  • Be the primary contact for our sales team; strategize with sales to elevate partner social media posts and pitches.
  • Execute all sold partner posts, and report on the campaign stats with our sales teams.
  • Run social media advertising campaigns for MIBMG, scaling our strategies as needed.
  • Dive deeper into our stats to optimize our growth, and engage with our community more efficiently.
  • Report weekly on these stats in our Monday All Staff meetings.
  • Track our employee social media program, encouraging posts in-line with our mission and rewarding growth monthly.
  • Maintain a shared folder with graphics and copy for all staff to use for employee Insta posts.

IDEAL EXPERIENCE: Minimum of 5 years of experience in social media marketing and community engagement.

IDEAL PERSONAL PROFILE:

  • Bachelor’s degree in marketing, journalism or a related field
  • Have a mastery of content strategy and storytelling across content formats (video, digital, print materials, etc.)
  • Love content creation and overseeing a vision from brainstorm to execution
  • Early adopter on all platforms
  • Experience working for a media company
  • Have good working knowledge of the Bay Area and Chicago regions
  • Stays up to date on breaking news, trends
  • Have exceptional multi-tasking and organizational skills
  • Creative with a great eye for graphics, placement and design. Canva proficiency is a plus
  • Proficiency in social media publishing, listening and measurement tools, including Hootsuite, Web Analytics and Facebook Business
  • Experience using Slack and Trello
  • A strategic thinker with an understanding of analytics and social reporting
  • Have experience across all social media platforms including emerging channels including, but not limited to: TikTok, podcasts, etc.
  • You are a people person – you enjoy communicating & are happiest when you're corresponding with others and forming new relationships
  • You have strong written and oral communication skills

ABOUT MAKE IT BETTER MEDIA GROUP:

Make It Better Media Group creates inspiring lifestyle content that connects our active, socially conscious audience to people and organizations that improve lives and communities.

Our vibrant publishing ecosystem includes websites, Better Letter email newsletters, awards, signature events, print magazines, videos, custom publishing partnerships, powerful fundraising tools, social networking and more.

  • Better (National, Chicago, Bay Area)
  • Marin Magazine (Marin County, CA)
  • SPACES (National, but focus on Bay Area/Marin/Chicago currently)