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Posted January 25, 2021
Whole Foods Market

Senior Copywriter

Whole Foods Market
Austin, TX, USA ⚠ [Archived] No Longer Accepting Applicants
  • This position is based in Austin, Texas. Domestic relocation is offered.

We’re looking for an experienced Senior Copywriter to fill out our team of food lovers — must excel at writing for omnichannel campaigns and feel just as excited about the challenges of more strategic retail projects as high-visibility conceptual ones. You’ll work on it all. This role sits in our in-house creative department — the writers, designers and thinkers responsible for turning strategy briefs into the customer-facing cool stuff that builds brand love and drives our business.

Retail and food experience highly desired, but not required if you’re a creative problem solver who can adapt quickly to our voice and tone; already has an understanding of best practices for web, social and email; loves a fast-paced environment; and can stay relentlessly positive on deadline.

Portfolio required.

Responsibilities:

  • Channel brand guidelines to create tight, compelling headlines and subheads for in-store outdoor campaigns, in-store signage, web tiles and digital banner ads
  • Collaborate with digital editor and marketing program managers to write compelling, click-y long-form copy for the Tips & Ideas section of WFM.com and then bring the content to life in email and social
  • Strong ability to prioritize clarity over cleverness when required to do so in order to help a customer navigate in-store or e-commerce experiences
  • Contribute breakthrough big ideas and strategic thinking to seasonal brainstorms
  • Collaborate with social media, influencer and consumer comms team to create campaigns for Instagram, Facebook, Twitter and web
  • Feel comfortable with brainstorming
  • Partner with art directors during the creative process on shoot planning, photo selection and design
  • Confidently present your work to Creative Director and VP of Brand in preparation for Marketing Leadership review and approval
  • Mentor other copywriters through the creative process- while this role does not currently have any direct reports, our senior copywriters oversee others on high-visibility projects daily
  • Collaborate with copy editors to proof digital and printed materials for accuracy, spelling, grammar and adherence to AP Style/WFM Content Style Guide/Quality Standards

Requirements:

  • Bachelor’s degree in communications, journalism, advertising or related field
  • 5–8 years of experience in an agency or in-house copywriting role for a brand
  • Must have the ability to quickly research and build a knowledge base on a variety of topics and create the context necessary for communicating that information clearly to customers
  • Food writing and retail experience strongly preferred but not required
  • Must be comfortable working in a highly collaborative creative environment where ideas will be challenged and where feedback will be given
  • Must have a commitment to a positive, solutions-oriented attitude, while having fun and inviting innovation
  • Demonstrated ability to meet deadlines and handle confidential information
  • Excellent organizational skills, attention to detail and a strong sense of urgency
  • Familiarity with digital editing/proofing and project management software such as Proof HQ, Workfront and Opal a plus
  • Must love snacking :)