Manager of Performance Social Media, HBO Max LatAm

HBO Max is the future of entertainment and storytelling. WarnerMedia’s new streaming entertainment offering, HBO Max is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max will also be home to key third-party library acquisitions, such as Friends, South Park and Doctor Who, and more than 50 exclusive Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis, Ellen DeGeneres, and other visionaries.

The Job

The Manager, Paid Social Optimization is a critical member of the social team and will implement paid campaigns to target a precise audience to acquire and retain the HBO MAX fan base across multiple social platforms including Facebook/Instagram, Twitter, TikTok, Snapchat, Spotify, YouTube, etc. This role is highly collaborative and will work across the organization with multiple stakeholders to identify opportunities for growth and to measure success.

The Daily

• Create an effective strategic framework across social media channels including Facebook, Instagram, Twitter, TikTok and Snapchat.
• Optimize strategies for each page/channel to improve performance and ensure the KPI goals are being met; manage budget accordingly to maximize returns.
• Collaborate with Social team members to build and execute successful paid campaigns that support the brand social content strategies.
• Find ways to use social media and content to deepen our relationship with our audiences in LATAM, to drive subscriptions, grow our digital/social channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Develop and strategize plans for new audience programs within social media.
• Collaborate with the in-house Creative Services team to generate effective social content for paid efforts.
• Review and approve social media marketing copy in partnership with the engagement team to ensure an aligned brand tone of voice.
• Work with content, brand, planning, engagement and acquisition teams develop cohesive paid campaigns.
• Manage and organize content to be published with the in house team and external agencies.
• Lead the content approval process with both internal and external stakeholders.
• Actively report, track and optimize performance of social media channels. Make recommendations and provide updates to the Marketing Team.
• Partner with Data and Insights, Research, and Technology to gather data and establish new reports/dashboards.
• Monitor social trends, stay abreast of new social platforms and best practices, and provide competitive social analysis.
• Work closely with platforms (Facebook/Instagram, Twitter, TikTok, YouTube, Snapchat, etc.) and vendors (e.g., agencies) to identify opportunities; understand their best practices and recommendations for the improvement of paid social at HBO Max.
• Communicate and educate internal teams on new features and offerings in the social media sphere.

The Essentials

• BS degree, with a concentration in Social Media, Public Relations, Journalism, Business preferred or equivalent work experience.
• 4 years of social media or digital paid media experience. Preferably at a marketing/creative agency, or within the entertainment industry.
• Experience supporting a direct to consumer service desired.
• 2 - 3+ years leading a team.
• Prove experience identifying meaningful, actionable insights within past successful social media campaigns.
• Experience using social, project management and reporting tools like Sprinklr, Hootsuite, Asana, etc.
• Knowledge and strong interest in pop culture, social platforms and influencer talent.
• Ability to work collaboratively across the organization with employees at all levels.
• Highly organized and able to manage multiple projects at once.
• Proficient in Photoshop, PowerPoint, and Excel
• Fluency in Spanish and English is a must; Portuguese is a plus.

The Perks

• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• 2019 Best Company for Working Mothers
• 2019 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.