Manager, Marketing (Social Media and Influencer)

PARALLEL

Everyone is welcome here. Each of us is unique, and that’s what makes us amazing. We believe in inclusiveness and celebrating each person’s individuality, because there’s power in bringing people with different points of view and life experiences together. So, bring yourself and your best ideas. We provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

Because when we feel safe and comfortable being ourselves, there’s no limit to what we can achieve.

IN A NUTSHELL…

Parallel is one of the largest privately held, vertically integrated, multi-state cannabis companies in the world, owning and operating dispensaries in five markets; Florida (Surterra Wellness), Massachusetts (NETA), Pennsylvania (Goodblend), Nevada (The Apothecary Shoppe) and Texas (Surterra Wellness). If you enjoy companies that are growing, moving fast, facing unique challenges and constantly challenging ourselves to achieve more, then Parallel is for you. We work hard, we lean on each other, and we are passionate about a pretty ambitious vision… pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit www.liveparallel.com.

The Marketing Manager will drive and execute strategic influencer marketing campaigns across the Parallel portfolio of brands. This role must be able to identify and engage with the appropriate influencers who speak to the target audiences for each of the respective brands, activating them through revenue generating campaigns that are compelling, organic and drive brand affinity.

To be successful in this role, the Marketing Manager will be well-versed in building robust influencer campaigns that drive social strategy and maximize earned media opportunities. S/he must be collaborative in nature as this role will also work alongside the experiential, brand, local market marketing, retail and PR teams to create integrated media opportunities across existing brands.

If you enjoy companies that are growing, moving fast, facing unique challenges and constantly challenging ourselves to achieve more, then Parallel is for you. We work hard, we lean on each other, and we are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere.

WHAT YOU WILL BE DOING

· Identifying powerful storytellers (aka Influencers) and determining whether they fit the brand culture and can serve as spokespersons for our portfolio of brands

· Managing a global Influencer strategy that includes developing a team of Regional Influencer Managers as the brand continues to evolve

· Creatively engaging Influencers to create content that is organic and evergreen, and that positively impacts sales

· Working closely with the social media team to develop a content strategy (driven by influencers) that can amplify our brand personas and engage consumers

· Identifying strong agency partners and managing the execution of influencer campaigns

· Managing Parallel’s in-house Influencer Relations Department and Brand Ambassador programs

· Facilitating Influencer contract negotiations ensuring that the company maximizes Influencer ROI

· Working closely with the brand PR team to ensure messaging and content curated by influencers fits Parallel’s brand identity

· Partnering with Legal to ensure campaigns comply with up-to-date regulations

· Maintaining a strong competitive position relative to influencer campaigns, using that intel to assist brand teams in all creative processes and new product development

EXPERIENCE AND SKILLS YOU’LL BRING

· 3-5 years’ experience in Public Relations, Social Media and Influencer Marketing, including demonstrated acumen in building and managing Influencer campaigns

· Bachelor’s degree in Marketing, Communications, Business or other related field

· Proficiency in Microsoft Office, including Intermediate to Advanced proficiency in Excel and other data analysis tools

· Excellent presentation, organization and project management skills

· Exceptional interpersonal and communication skills, both written and verbal

· Self-motivation, people engagement, and accountability

YOU WILL BE SUCCESSFUL IF YOU…

• Are self-motivated; micro-managing isn’t fun for anyone
• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done
• Can work fast and be flexible; our industry is always changing
• Play nice with others; we collaborate with each other a lot
• Think creatively; sometimes, the “traditional” solution isn’t the best one

WHAT YOU GET

• Consistent, reliable benefits; Full medical/vision/dental, 401k with company match, access to company-sponsored well-being programs
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
• Financial opportunity; an incentive program that provides opportunity to earn cash AND equity in a fast-growing company and industry
• Employee discount
• Chance to make a difference; Employee Relief Fund, community volunteerism opportunities through Benevity

PARALLEL IS UNITED BY OUR VISION, MISSION, & VALUES

Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

We are an Equal Opportunity Employer. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.