Social Media Manager
Obsessed with skincare just as much as we are? Do you basically live on social media? If this is you, then keep reading! :) Mary Louise Cosmetics is looking for a creative Social Media Manager who will help us grow our brand across Instagram, Facebook, Youtube, Pinterest, TikTok and our email list. Our ideal candidate is extremely passionate about skin care, wellness, social media, content and community. They have experience creating brand-related social content to strategically drive engagement, sales, and loyalty. We are looking for an independent overacheiver who delivers above and beyond what they are asked and can think on their feet to deliver dynamic content.
As the Social Media Manager, they are the voice of the brand and will be responsible for the overall execution and management of all social media channels. They will cohesively manage our company persona to achieve our marketing and community goals. As a social media manager, we expect this person to be current with the latest platforms and social media trends as well as current events. They will work closely with our founder, Akilah to help cultivate a community around natural skincare and wellness products. Ultimately, they should be able to handle our social media presence and create high levels of engagement.
THE JOB
- Create and maintain an editorial calendar across all our social channels, telling impactful and meaningful stories across all our channels that are aligned with our brand’s voice.
- Perform influencer outreach for seasonal collaborations along with outreach to complementary brands for giveaways, partnerships etc.
- Scheduling out content on a daily/weekly basis to align with social media calendar, business goals and objectives, and writing captions in the Mary Louise voice.
- Strategic execution and publishing of all social content including testing of frequency, timing and content type optimization. Improve social performance & find out which content resonates with them the most.
- Ability to plan ahead and be forward thinking about upcoming social media needs surrounding launches, seasonal efforts, and National Holidays
- Enhance social media presence for the brand on all social media platforms by responding and engaging with fans in the Mary Louise persona, in real time..
- Drive and process improvements that help us move more quickly, connect with customers in a more profound and meaningful way.
- Ability to respond to our community on your feet and answer any relevant questions or concerns our followers/customer has.
- Schedule/paln emails and email marketing campaigns on a weekly basis for our audience.
- Plan social campaigns in conjuction with sales, new product launches and major holidays.
REQUIREMENTS
- Must have a minimum of 5 years of experience in the beauty/wellness space
- Broad product and brand knowledge within beauty and wellness space
- Excellent interpersonal and communication skills including highly developed presentation skills
- Ability to manage multiple deadlines in a fast-paced environment while maintaining a positive and professional work environment
- MS Office, Google Apps, and Mac proficient
- Passion for start-ups, e-commerce, and rapid growth
- Must be able to work well independently and with a small team
- Experience with social media content management platforms, Google Analytics, Bitly, LATER and other social media go to tools.
ABOUT MARY LOUISE COSMETICS:
We are a small team located in sunny Los Angeles, CA. We are passionate about creating dynamic and original skin care products for our community. Our culture is inclusive, creative, and FUN! If you want to help us on our journey towards revolutionizing natural skin care rituals for the next generation, we’d love to hear from you! :)
Mary Louise Cosmetics is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.
Other Skills and Abilities:
Creative skills, Photoshop, Content Creation, Photo Editing, Highly analytical, Good with data, Organizational Skills, Prioritizing, Multi-Tasking, Strong Communication Skills
