Influencer / Affiliate Marketing Manager

Babe Lash is looking for a creative and hardworking team member to lead daily execution for influencer and affiliate partnerships, with a focus on scaling our new branded content partnerships, and expanding our paid media efforts. Influencers drive a significant portion of our customer acquisition and revenue, with an emphasis on ROI, so this is a critical area of our business. The role will be working in a fast paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team. This role would report directly to the Director of Marketing where influencer relationships are our top priority.

Responsibilities

• Drive partnership strategy and execution managing long term omni-channel campaigns
• Support continued scale of new partnerships and foster long term relationships with our influencer / content creator community at the macro level and above
• Drive efficient performance that is tracked daily, weekly and monthly vs. aggressive growth and ROI targets
• Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers, content creators and influencer agencies
• Continue to promote, educated and nurture our brand vision and community goals with messaging across our influencer community to build deep, personal relationships
• Maintain a regular reporting schedule on outreach funnel and budget spend vs. aggressive growth and ROI targets, e.g., number of people contacted, in progress, closed, budget allocated MTD vs target spend
• Suggest new ways to innovate and enhance our influencer marketing approach
• Staying on top of the latest trends while building our commission base / bonus driven platform

Qualifications

• 3+ years of experience, with at least 2 dedicated to influencer performance marketing
• Dedicated experience in direct influencer communication across all social platforms
• Dedicated DTC e-commerce brand experience
• Preferred experience in managing influencer marketing campaigns
• Strong team lead experience and cross-functional communication skills
• Interest in influencer + brand marketing with emphasis on building community
• Extremely strong written communication and negotiation skills
• Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program
• Creative, curious, organized, problem-solver, kind
• Desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit
• Love beauty, social media, pop-culture, health & wellness!