Director, Influencer & Entertainment Engagement

WHO WE ARE:

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary:

The Director is a strategic leadership role focused on developing and executing influencer marketing strategies to elevate brand awareness and drive business objectives. This role involves leading influencer identification, relationship management, campaign development, and performance analysis, while staying abreast of industry trends and emerging platforms. This role drives strategic partnerships that elevate MS awareness, combat stigma, recruit advocates, and position the Society as the leading voice in MS advocacy. The Director works in close partnership with the External Relations team and operates under the strategic direction of the Vice President, External Relations to ensure cohesive external engagement, messaging, and reputation management.

Main Responsibilities:

• Develop and implement comprehensive influencer marketing strategies aligned with overall business goals, including identifying target audiences, setting campaign objectives, and selecting appropriate influencer tiers (celebrity, mid-tier, micro)

• Cultivate and maintain strong relationships with influencers, talent agencies, and other key stakeholders, ensuring authentic brand alignment and long-term partnerships

• Oversee the end-to-end process of influencer campaigns, from initial concept and outreach to content creation, campaign management, performance tracking, and reporting 

• Collaborate with influencers and cross-functional teams to develop engaging and authentic content that resonates with target audiences, leveraging the creator's voice and brand strategy 

• Ensure influencer and entertainment partnerships reinforce core organizational narratives and complement earned media, executive visibility, and thought leadership efforts.

• Utilize data analytics tools to track campaign performance, identify key insights, and optimize future campaigns for maximum impact and ROI. 

• Develop and implement strategic entertainment partnerships with entertainment and media companies (film studios, TV networks, digital hubs, record labels, etc.) to support key initiatives and issues

• Stay up-to-date on the latest industry trends, emerging platforms, and best practices in influencer/entertainment marketing, sharing knowledge and insights with teams across the Society

• Collaborate with various teams, including social media, PR, brand, content, and legal, to ensure seamless integration of influencer marketing efforts with overall marketing strategies 

• Partner with VP, External Relations on crisis communications when influencer/entertainment partnerships intersect with sensitive topics, ensuring brand safety while maintaining authentic advocacy voice

• Conduct proactive risk assessments and scenario planning for high-visibility influencer and entertainment partnerships, identifying reputational, ethical, and brand safety considerations in advance.

• Manage campaign budgets, timelines, and resources effectively, ensuring efficient execution and timely delivery of results 

• Ensure compliance with all relevant regulations and guidelines governing influencer partnerships and advertising standards 

• Identify new opportunities in the creator ecosystem, including emerging platforms, creative technologies, and innovative campaign approaches 

• Lead and manage influencer and entertainment agency partners, ensuring strategic alignment, accountability, and high-quality execution across all initiatives.

General distribution of time

• Functional Strategy – 65%

• Team Leadership & Management (coaching, mentorship, conflict resolution, performance evaluation) – 10%

• Integration work with Peers (process refinement and strategic projects) – 25%

Standard Expectations

• Responsible for leading the influencer and entertainment partnership function within the External Relations vertical, working closely with the VP, External Relations to ensure integration across public relations, thought leadership, corporate partnerships, crisis communications, and external messaging workstreams. Provides strategic direction and tactical work planning guidance to managers and contributors of that specific function

• Oversees day-to-day work of external agency partners supporting influencer and entertainment engagement, holding partners accountable to KPIs, timelines, and brand and reputational standards.

• Provides the VP/AVP with data-driven recommendations on expense allocations towards positive return on investments

• Supports the VP (and AVP when present) by implementing overall functional strategy through well-laid out work-plans, with a focus on measurement overall results

• Supports the vision of the VP/AVP by presenting innovative projects and ensuring viable testing ahead of scaling

• Provides work management and prioritization support through data-driven decision making.

• Constantly monitors and evaluates progress across major KPIs, both tactical and long-term, including overall ROI for each initiative

What We're Looking For:

• 5-8+ years of experience in influencer, entertainment, and celebrities’ engagement with demonstrated success leading high-visibility partnerships

• Ability to develop and execute comprehensive influencer marketing strategies aligned with business objectives. 

• Strong interpersonal and communication skills, with the ability to build and maintain relationships with influencers, agencies, and internal teams

• Experience managing all aspects of influencer campaigns, from planning and execution to performance tracking and reporting 

• Understanding of content creation best practices and the ability to collaborate with creators to develop engaging and authentic content 

• Deep understanding of the creator ecosystem, emerging platforms, and industry trends. 

• Experience working with advocacy organizations, nonprofits, or purpose-driven brands preferred

• Excellent communication and presentation skills

• Ability to work in a fast-paced environment

Location Requirement:

This is a field-based role supporting our Southern California Chapter, requiring 15%+ travel for events, training, regional meetings, and organizational gatherings. While the role offers flexibility in work location, to be considered a candidate must reside within the region (Preferably Los Angeles, CA) the position supports (or have plans to relocate) to ensure strong local engagement and accessibility.

Compensation | Benefits:

The estimated hiring compensation range for this role is $90,000 - $110,000. Final offers will be based on the candidate's geographic location, consider career experience and may vary from this range due to these and other factors.

You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees. Your benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings. Not to mention, you will join an incredible mission focused team of people!

We’re committed to supporting the growth of every employee through a structured and transparent approach to career development. We use Talent Portraits to define clear expectations, development opportunities, and advancement paths — whether you're growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey.

This position is classified as Partner - Knowledge Leader.

The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.

APPLICATION INSTRUCTIONS:

We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a cover letter with your application, please feel free to attach it along with your resume, and any other documents required, to the Resume/CV document upload section at the bottom of the My Experience page. We appreciate your interest in joining our team and look forward to receiving your application!

Important: You will not be able to modify your application after you submit it. The "My Experience" page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.

Welcome

Our team is expanding, and we want to hire the most talented people we can. Continued success and progress towards our vision of a World Free of MS depend on it. So once you've had a chance to explore our current open positions, apply to the ones you feel suit you best and keep track of both your status in the selection process, and new postings that might interest you.

Thanks for your interest in working on our team!!

About Us

We are more than an organization. We are a movement.

We are a movement by and for people affected by MS. Until we end this disease forever, we will do whatever it takes to accelerate breakthroughs.

We are a movement united in our collective power to do something about MS now – to move together towards a world free of multiple sclerosis.

We're so glad you've taken the time to explore career opportunities with us. By joining our network, we hope you will learn more about how we fulfill our mission and find your place in this movement.

Thank you for your consideration and interest in bringing your talents to the National MS Society!